Programmatic Manager

Overview

As Programmatic Manager you drive end-to-end programmatic campaigns across multiple DSPs for Encore’s B2B, Auto, and FinPro verticals. You collaborate with commercial and account teams to translate briefs into funded, optimised plans, while ensuring accurate tracking and reporting. You’ll contribute to evolving Encore’s programmatic offering and help scale cross-channel campaigns. This role combines hands-on execution with analytics to deliver measurable impact.

Pay / Benefits

• 25 days leave (30 with service)
• Moments that matter days
• Life assurance
• Healthcare cash plan
• Employee assistance programme
• Cycle to work scheme

Responsibilities

• End-to-end management of programmatic campaigns including planning, setup/activation, optimisation and reporting
• Collaborate with commercial & account teams on programmatic brief responses
• Implement and QA campaign collateral, creatives, and tracking pixels
• Interrogate briefs, challenge unclear parts using planning/kpi guidance
• Set up verification pixels and third-party tracking
• Budget allocation and pacing to meet targets
• Create campaign trackers and monitor performance
• Weekly insights and optimisation recommendations; end-of-campaign reporting
• Regular optimisation to achieve conversion, CTR and viewability benchmarks
• Contribute to evolving Encore’s programmatic offering across trading
• Maintain high standards in campaign setup and cross-channel coordination
• Understand and apply B2B media knowledge and constraints

Key requirements

• The Trade Desk DSP expertise including Koaki
• 3+ years’ experience across multiple DSPs (e.g., The Trade Desk, Amazon DSP, DV360, StackAdapt, Teads Ad Manager, Adform)
• Experience contributing to programmatic plans and brief responses
• Experience managing cross-channel campaigns
• Comfort with 3PAS tags and site tracking
• Attention to detail in campaign setup
• Knowledge of B2B media & marketing
• Ability to meet deadlines and manage multiple tasks
• Strong analytical and problem-solving skills
• Team player with good interpersonal skills
• Proficiency in Microsoft Excel, Word and PowerPoint

• Analytical and data-driven decision making
• Attention to detail
• Collaborative teamwork
• The Trade Desk (including Koaki)
• Amazon DSP
• DV360

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