Sales & Marketing Director

Sales & Marketing Director – Specialist F&B Business – Bristol - Up To £75K + Benefits

My client is a specialist F&B business with a great reputation.

They are currently looking for a Sales & Marketing Director to join their team. This is a pivotal leadership role, offering the opportunity to shape and deliver the sales and marketing strategy, strengthen key customer relationships, unlock new routes to market and accelerate profitable growth across all B2B markets.

Responsibilities include:

• Develop and implement a comprehensive sales and marketing strategy aligned with the business's growth ambitions, driving revenue, profitability and market share.
• Lead, motivate and develop the commercial team, establishing a high-performance culture focused on accountability, customer development and results.
• Identify and secure new opportunities across foodservice, wholesale, coffee, hospitality, retail and other relevant channels.
• Strengthen relationships with strategic customers, develop existing accounts and maximise opportunities for ranging, distribution and revenue growth.
• Identify emerging routes to market and build effective go-to-market strategies across both established and new channels.
• Lead brand positioning, marketing strategy and promotional activity, ensuring effective execution across digital, trade marketing and customer-facing initiatives.
• Support the development of overseas markets through distributor partnerships, export opportunities and strategic customer relationships.
• Work collaboratively with internal teams to identify market trends, develop new product opportunities and ensure the product portfolio continues to meet evolving customer and consumer needs.
• Own sales forecasting, budgets, pricing strategy, margin management and performance reporting, ensuring sustainable and profitable growth.
• Work closely with senior leadership and operational teams to align commercial priorities with supply chain, production, customer service and wider business objectives.

The Ideal Sales & Marketing Director Candidate:

• A strong track record of developing and executing successful sales and marketing strategies.
• Experience leading and developing high-performing sales and marketing teams.
• A demonstrable ability to win new business, develop strategic accounts and deliver sustainable revenue and profit growth.
• Experience selling branded products through wholesale, foodservice, hospitality, coffee, retail or distributor-led channels.
• A strong understanding of brand development, marketing strategy, customer engagement and route-to-market planning.
• Commercial expertise across pricing, forecasting, budgeting, gross margin and P&L performance.
• The ability to identify new market opportunities and translate them into actionable growth plans.
• Experience of international markets and export distribution would be advantageous.
• Excellent leadership, negotiation and stakeholder management skills.
• A hands-on, proactive and results-oriented approach, with the ability to balance strategic thinking with operational execution.

If you are keen to discuss the details further, please apply today or send your cv to Mikey at COREcruitment dot com /

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