Sales Development Representative

Sales Development Representative

Location: Hybrid

Type: Full-Time

Start Date: Immediate

For interested candidates please email:

About Us

At KareHero, we’re transforming how companies support their employees who balance work and caregiving responsibilities. As a seed‑stage startup, we’re growing fast and need an ambitious, proactive, and entrepreneurial Sales Development Representative (SDR) to help us scale. This is a unique opportunity to join a dynamic team, make a significant impact, and grow your career as the company evolves.

What You’ll Be Doing

As our SDR, you’ll be responsible for driving the top of the sales funnel and fuelling our growth engine. You’ll work closely with the and marketing teams to identify, connect, and qualify prospects. You will also bring your own ideas, test strategies, and thrive in the fast‑paced environment of a seed‑stage startup.

Key Responsibilities

Prospecting and Outreach

• Identify and engage target accounts, focusing on HR buyer personas (e.g., HR Directors, Senior Benefits and Wellbeing roles).
• Conduct cold outreach via email, LinkedIn, and phone to generate new business opportunities.
• Leverage creative and personalised approaches to capture prospects’ attention.

Lead Qualification

• Qualify inbound and outbound leads to ensure a strong fit with KareHero’s service.
• Schedule discovery meetings and hand over qualified leads to Account Executives with detailed insights.

HubSpot Mastery

• Manage, update, and analyse CRM data in HubSpot, ensuring accurate and consistent lead tracking.
• Build workflows, sequences, and reporting dashboards to improve efficiency and visibility into your pipeline.

Market Research

• Continuously research the HR and benefits space to stay updated on trends, competitors, and opportunities.
• Build and refine ideal customer profiles (ICPs) and buyer personas for better targeting.

Collaboration and Strategy

• Work with marketing to test messaging, refine campaigns, and maximise lead conversion.
• Share insights and feedback from prospects to improve product‑market fit and go‑to‑market strategies.
• Participate in weekly sales meetings and brainstorm sessions, bringing your own ideas to the table.

Resilience and Growth

• Thrive in the dynamic, sometimes ambiguous environment of a seed‑stage startup.
• Adapt to rapid changes, experiment with new strategies, and learn from setbacks.
• Manage the pressures of a fast‑paced environment while maintaining a solutions‑driven mindset.

Qualifications

• Experience: 1–3 years in sales development or similar roles, ideally in a B2B SaaS company.
• Proven Track Record: Success in prospecting HR buyer personas (e.g., Benefits, HR, or People Teams).
• CRM Expertise (HubSpot preferred): Familiarity with HubSpot (or equivalent CRM), including managing sequences, workflows, and reporting.
• Hunger and Initiative: A proactive, self‑motivated approach with a passion for finding new opportunities and solving problems.
• Entrepreneurial Spirit: Comfortable with ambiguity and excited by the challenges of working in an early‑stage startup.
• Communication Skills: Excellent verbal and written communication skills for engaging with prospects and collaborating with the team.
• Resilience: Ability to handle rejection, troubleshoot challenges, and persevere under pressure.
• Creativity and Ideas: A knack for coming up with unique outreach strategies and process improvements.

Why Join Us?

• High Impact: Be part of building a company from the ground up and have a direct influence on its success.
• Career Growth: Fast‑track your development in a fast‑paced, high‑growth environment.
• Collaborative Team: Work with a talented, driven, and supportive team passionate about making a difference.
• Mission‑Driven Work: Help revolutionise employee benefits and support solutions for caregivers.
• Startup Culture: Enjoy the flexibility, excitement, and opportunities that come with working in a startup.
• Apply with your CV
• Screening call over Google Meet with Richa, our People & Talent Lead (30‑40 min)
• Interview with Jess Ching, our Head of Marketing and hiring manager for this role (In‑person preferred, or Google Meet)
• Interview with Stephanie Leung, our Founder & CEO (in‑person)

Equal Opportunity Statement

At KareHero, our work is built on empathy, care, and a deep belief in the value of every individual. From our founding, we’ve committed to fostering a culture where people matter—not despite their differences, but because of them. We represent a rich range of backgrounds across gender, race, sexuality, age, disability, neurodiversity, body size, religion, class, and more, and know first‑hand why DEI matters.

We strive to maintain a harassment‑free, inclusive, and equitable environment, where every team member feels a genuine sense of belonging—not in spite of who they are, but across the full spectrum of their identity. Everyone at KareHero is expected to actively contribute to this culture, bringing self‑awareness, empathy, and social responsibility to all aspects of their work. We recognise that achieving meaningful inclusion requires confronting systems of prejudice and inequality head‑on. As such, we conduct DEI training for all employees and commit to building a team whose diversity reflects the real world we serve. We respond promptly and transparently to any concerns, ensuring KareHero remains a place where everyone can thrive.

We welcome and encourage applications from candidates of all backgrounds, lived experiences, abilities, and identities. If you’re passionate about caregiving, equity, and creating a positive impact in the lives of working caregivers, you’ll find a meaningful home here at KareHero.

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