Sales Development Representative, North America (HR Tech)

Position: Sales Development Representative, North America
Location: UK (fully remote)

The Role Overview

The Sales Development Representative (SDR) is responsible for producing and nurturing leads, advancing the sales process through prospecting and exploration. The SDR will conduct research to identify leads and reach business targets using telemarketing, digital and social selling, and other outreach channels.

Responsibilities

• Direct outreach and follow‑up on marketing‑originated or derived leads generated through external channels such as telemarketing, digital and social marketing/selling, and email marketing.
• Conduct exploratory research to identify potential target accounts and decision makers within them.
• Collaborate with sales and presales teams to refine best sales approaches and angles.
• Create and deliver marketing‑qualified opportunities that meet predefined criteria for hand‑off to sales.
• Support marketing efforts at trade shows, exhibits, and other events.
• Leverage market insights and intent data to target the right prospect organizations at the right time.
• Influence direct‑to‑prospect campaigns and messaging based on prospect interactions.
• Promote Strada’s profile and awareness through key B2B social channels like LinkedIn and X.

Requirements

• 2–3 years of experience in a business or sales development role.
• Preferred experience in HR Tech/SaaS.
• Experience with the North American market and alignment of working hours to North America.
• Knowledge of sales principles, methods, practices, and techniques.
• Strong communication and presentation skills.
• Excellent listening and objection‑handling skills.
• Self‑motivated, energetic, and enthusiastic.
• Ability to work individually and as part of a team.
• Digitally savvy with experience using Sales Navigator and other outreach tools.
• Familiarity with CRM systems such as Salesforce.

Benefits

Strada offers a comprehensive benefits package for health, wellbeing, finances, and future planning, including health coverage, wellbeing programs, paid leave (vacation, sick, parental), retirement plans, and learning opportunities.

Diversity & Inclusion

Strada is an Equal Opportunity Employer. We are committed to fostering a diverse, equitable, and inclusive workplace and actively support the advancement of underrepresented groups.

Authorization to Work

Applicants must have current and future work authorization in the country where they are applying, without the need for visa sponsorship by Strada.

Disclaimer

Strada reserves the right to assign or re‑assign responsibilities, including to subsidiaries, partners, or future business purchasers.

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