Product Marketing Manager

About the Role

As Product Marketing Manager, you’ll be the guardian of the AYMES brand , responsible for shaping and delivering winning marketing strategies across our product portfolio. Reporting to the Head of Medical Nutrition, you’ll work cross-functionally to elevate our brand, drive engagement, and support an ambitious new product development (NPD) pipeline.

You’ll blend data-driven insight with creative storytelling , ensuring our products resonate with customers and stand out in a competitive market.

This is a fully remote role, ideal for someone self-motivated, organised, and proactive.

If you’re entrepreneurial, energetic, and solutions-oriented. You enjoy rolling up your sleeves, tackling challenges head-on, and turning insights into action. You’re curious by nature, resilient under pressure, and thrive in a collaborative, fast-moving environment.

You’re equally comfortable shaping strategy and executing it—and you take pride in delivering work that makes a real difference, this may be the perfect role for you.

Key Responsibilities

• Translate company strategy into a compelling, growth-focused product marketing strategy
• Build deep understanding of customers, competitors, and market dynamics
• Use insights and data trends to respond to market changes and competitive activity
• Plan and deliver impactful, multi-channel engagement campaigns
• Develop scalable, repeatable content that drives engagement
• Lead go-to-market strategies for new product launches
• Manage product lifecycle planning and continuous improvement initiatives
• Work closely with product development, pricing, and commercial teams
• Develop branded collateral and sales enablement materials
• Measure marketing performance against KPIs and ROI
• Manage agency relationships, budgets, and output
• Support research initiatives and strategic projects
• Stay close to portfolio performance, budgets, and P&L
• Collaborate regularly with internal stakeholders to align on customer needs

What we’re looking for

• Proven experience managing a product portfolio
• Strong track record of delivering highly engaging marketing campaigns
• Excellent digital marketing capability across all major channels
• Highly commercial, data-driven mindset
• Outstanding storytelling and copywriting skills
• Experience leading projects and working cross-functionally
• Strong analytical skills paired with creative thinking
• Comfortable working remotely and managing multiple priorities
• Confident communicator who can influence and inspire

Requirements

• Product marketing or product management experience
• Deep understanding of marketing channels and best practices
• Ability to lead or guide a small marketing communications team
• Strong organisational and multitasking skills
• Adaptable, proactive, and commercially focused
• Self-starter with ability to work independently
• Proficient with Microsoft 365 (including Teams)
• Team player with a proactive, “can-do” attitude
• Confident working independently in a remote environment

What We Offer

• Fully remote working (UK-based role)
• Competitive salary (dependent on experience)
• Opportunity to lead CRM strategy in a growing commercial team
• Collaborative, supportive culture with room for innovation and ownership
• Work with purpose in the healthcare sector , making a meaningful impact

Who are AYMES?

AYMES is an innovator in the Oral Nutrition Supplements sector. We have achieved remarkable and continued growth, and we have ambitious strategic plans to grow our portfolio. We provide the NHS with highest quality, best value Oral Nutrition Supplements and are regularly voted the best tasting product in the ONS sector. We are a team of agile, dynamic, and innovative individuals striving to continue moving quicker and faster.

Why AYMES?

At AYMES we believe in creating an environment where everyone can thrive. Our team is made up of the most talented in their fields of expertise and we believe that every individual brings unique and valuable insight into our business. Working for AYMES you’ll get…

• To be part of a forward-thinking B-Corp certified business
• Fully remote working
• 3 paid Charity Engagement days to allow you to support causes close to your heart
• 25 days annual leave
• A Strengths based environment that supports you flourish with your natural talents as well as your learned skills

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