Product Marketing Manager - Hardware

Are you a Product Marketing expert with a flair for simplifying complex hardware or engineering technology? We're looking for a strategic thinker to become the voice of our hardware portfolio, translating intricate diagnostics and technical power into compelling market messages.

If you thrive on uncovering customer insights, driving successful product launches, and enabling sales growth, this role is for you!

What you’ll be doing

• You will be the vital link between our innovative hardware and the global markets, directly impacting product adoption and pipeline growth.
• Own and create the definitive product positioning, messaging, and objection handling for our entire hardware range.
• Be the expert on our customers! Conduct persona discovery, run market and customer insight programs (interviews, win/loss analysis), and accurately map customer needs to market size to validate new product opportunities.
• Drive successful new product introductions, arming Sales and Distributors with essential datasheets, FAQs, playbooks, and sales tools
• .Work hand-in-hand with Engineering, Sales and especially our Applications Engineers/SMEs to ensure technical accuracy and market relevance.
• Leverage AI tools to accelerate persona insights, content drafting, and crucial competitive monitoring.
• Partner with our Growth & Digital team to maintain optimised product pages and launch effective campaigns that drive awareness and demand.

What you'll need

• Demonstrated background in Product Marketing, Product Management, or Technical Marketing, ideally within hardware or complex engineering contexts.
• A strong ability to simplify complex hardware and diagnostic technologies for various audiences.
• Strong writing and presentation skills for creating high-impact content and sales enablement materials.
• Familiarity with persona mapping and customer journey frameworks.
• Experience collaborating seamlessly across Sales, Engineering, and external Distributors.

Advantageous

Experience in the automotive, electronics, or diagnostic markets or have worked within a distributor-led sales model.

What's in it for you?

At Pico Technology, we’re not just about creating world-class test & measurement tools - we’re about creating an inspiring workplace where every team member can thrive. If you’re looking to escape the ordinary and take on a varied, rewarding role, this is your chance to join a company where your skills will make a real impact.

Enjoy flexible holidays, a chance to relax at one of our three holiday homes, and be part of our annual Profit Related Pay (PRP) bonus! Embrace sustainability with our Electric Vehicle Salary Sacrifice Scheme and come along to our vibrant Summer and Christmas parties to name just a few! Want to see the full benefits list?

You will find free fruit and five varieties of bean-to-cup coffee in our offices. And if you are up for exploring, St Neots has a variety of shops and eateries to satisfy your cravings.

At Pico, every voice is heard, and you will be valued as an essential part of our team. Join us on this exciting journey where appreciation and opportunity await you.

Are you ready to apply?

If you are as excited as we are, hit the apply button below and let us get your next chapter started.

For any queries, reach out to Toni Jones

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