Product Marketing Manager

Product Marketing Manager

We are seeking an experienced Product Marketing Manager to lead product marketing strategy across international markets. This role will drive end-to-end go-to-market execution, from strategic positioning to launch campaign support, ensuring our devices resonate with customers across diverse markets and channels.

Key Responsibilities

Product Launch & GTM Strategy

• Develop comprehensive go-to-market strategies with international positioning and market-specific nuances for our products
• Support product launch strategy, positioning, and localisation (category to be determined)
• Manage end-to-end launch processes including timelines, prioritisation and content review across all channels
• Provide final approval of all product marketing launch content
• Support 360° launch campaign development and strategy for product launch activations outside promotional periods, overseeing execution across social, PR, CRM, and channel marketing

Digital Experience & Conversion Optimisation

• Own Product strategy and execution for UK, DE, and FR markets, including project management, testing, merchandising and stakeholder management
• Collaborate with ecommerce, content, and creative teams on CRO/UX/UI improvements
• Manage Brand Store merchandising including promo merchandising (homepage and deals banners) and product page updates for new launches and promotional products
• Utilise competitive and customer analysis at category, device and feature levels as needed to inform positioning and strategy
• Support offline channel marketing initiatives through review of materials, training modules, and presentations

Cross-Functional Collaboration

• Partner closely with international marketing, retail, GTM organisations, creative teams, and US PMM counterparts
• Adapt US product positioning for international markets while maintaining brand consistency
• Manage stakeholder relationships across multiple teams and geographies

Basic Qualifications

• Product marketing experience, preferably in consumer electronics or technology products
• Proven track record of leading successful product launches across multiple markets
• Strong understanding of international market dynamics and localisation requirements
• Experience managing end-to-end marketing campaigns across digital and traditional channels
• Demonstrated ability to develop compelling product positioning and messaging
• Experience with ecommerce platforms and conversion rate optimisation
• Excellent project management skills with ability to manage multiple priorities simultaneously
• Strong analytical skills and data-driven decision-making approach
• Execution Excellence : Strong attention to detail with ability to deliver high-quality work under tight deadlines
• Customer Obsession : Deep understanding of customer needs and ability to translate insights into compelling marketing
• Strategic Thinking : Ability to develop market-specific strategies while maintaining global brand consistency
• Influence & Communication : Excellent stakeholder management and ability to gain buy-in across diverse teams
• Adaptability : Comfortable working in fast-paced environment with changing priorities
• Ownership : Takes full accountability for outcomes and drives initiatives to completion

Preferred Qualifications

• Experience in project management
• Knowledge of European markets (UK, DE, FR) and cultural nuances
• Experience with A/B testing and customer research methodologies
• Familiarity with tools like Zoovu or similar product recommendation platforms
• Background in both B2C and retail channel marketing
• Experience working in matrixed, cross-functional organisations
• Fluency in additional European languages

Aquent is dedicated to improving inclusivity & is proudly an equal opportunities employer. We encourage applications from under-represented groups & are committed to providing support to applicants with disabilities. We aim to provide reasonable accommodation for any part of the employment process, to those with a medical condition, disability or neurodivergence.

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