Founding Sales Development Representative - AI SaaS

We are searching for an ambitious Sales Development Representative (SDR) to join a fast-growing, early-stage AI SaaS business in Leeds. This is more than a traditional SDR role, offering the opportunity to work directly with the Founder and Sales Lead, build qualified pipeline through intelligent, personalised outbound activity , and contribute towards the business’s wider go-to-market (GTM) activity.

Rather than relying on high-volume, scripted outreach, you’ll research markets, identify the right businesses and decision-makers, and create meaningful conversations across phone, email and LinkedIn. As your product knowledge grows, you’ll gain exposure to product demonstrations, existing customers and more of the sales cycle , with a clear opportunity to progress towards an Account Executive role.

• Uncapped commission with realistic earning potential of £15,000+
• Equity in a fast-growing technology business
• Based in Leeds - Hybrid working (3-4 office days per week)
• 25 Days Holiday + Bank Holidays
• Access to best-in-class software and tools to help you perform at your best
• Direct access to the Founder , structured progression towards Account Executive, opportunity to contribute to marketing , LinkedIn content and wider GTM growth activity.

You’ll be responsible for:

• Building and prioritising target account lists
• Generating opportunities through cold calling, email and LinkedIn
• Identifying and engaging key decision-makers
• Qualifying opportunities and booking high-quality meetings
• Personalising outreach based on each prospect and market
• Using CRM, prospecting and sales intelligence tools to manage activity
• Testing new messaging, audiences and outbound approaches
• Contributing to marketing, LinkedIn content and wider go-to-market growth activity

You’ll ideally have:

• 1-2 years' experience in outbound sales, business development, account management or a similar commercial role.
• Commercially curious, resilient and genuinely motivated to build a career in technology sales.
• Experience generating opportunities through cold calling and outbound activity.
• Exceptional written and verbal communication skills.
• Confidence speaking with new prospects.
• Familiarity with modern go-to-market tools such as CRMs, prospecting platforms, sequencing or sales intelligence tools.
• A genuine interest in technology and how businesses operate.
• The drive to learn quickly, take feedback and continuously improve.
• The ability to thrive within a fast-moving startup environment.
• Candidates must have a permanent and unrestricted Right to Work in the UK, residing within a commutable distance of Leeds. Please note that our client cannot offer visa sponsorship.

Experience within B2B SaaS, software, data or technology would be advantageous but isn't essential. Exposure to financial services, M&A, AI-enabled sales tools, marketing or LinkedIn content would also be beneficial.

Our Client

Our client is an early-stage AI SaaS business developing an innovative platform combining company discovery, market intelligence, contact data, commercial signals and pipeline workflows. The technology helps B2B teams identify the right organisations to target, understand why they're relevant and find the right people to approach. Following early investment and customer growth, the business is now developing its commercial function and preparing for its next phase of growth.

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