Digital Marketing Manager - Music

About Us

We are a leading record label working with a diverse roster of artists across pop, electronic, hip-hop, and alternative music. We combine culture, creativity, and data to build global fanbases and deliver impactful campaigns.

The Role

We’re looking for a Digital Marketing Manager to lead paid and organic digital campaigns across social and search. You’ll play a key role in driving streams, fan engagement, and audience growth for our artists.

This role blends performance marketing with music culture — ideal for someone who understands both platforms and fan behaviour.

Key Responsibilities

• Plan and execute digital marketing campaigns across social (Meta, TikTok, YouTube) and search (Google Ads, YouTube)
• Manage paid media campaigns to drive streams, video views, and fan acquisition
• Collaborate with artist teams to develop campaign strategies for releases
• Oversee organic and paid social alignment for launches and always‑on activity
• Analyse campaign performance and optimise based on data and insights
• Manage budgets, pacing, and forecasting across multiple artist campaigns
• Work closely with creative teams on content strategy and ad assets
• Stay on top of platform trends, music culture, and emerging channels

Requirements

• 3–5 years’ experience in digital marketing, paid media, or performance marketing
• Strong hands‑on experience with Meta Ads, TikTok Ads, and Google/YouTube Ads
• Experience running campaigns focused on engagement, video views, or streaming
• Strong understanding of social platforms and audience behaviour
• Ability to balance creative thinking with data‑driven decision making
• Highly organised with experience managing multiple campaigns simultaneously

Nice to Have

• Experience in music, entertainment, or media
• Understanding of streaming platforms (Spotify, Apple Music, YouTube)
• Experience working with artists, talent, or cultural brands
• Familiarity with influencer or creator‑led campaigns

Working Setup

• Full‑time role
• Hybrid working (typically 3 days in office, 2 days remote)
• Up to £50,000 depending on experience

What You’ll Get

• Opportunity to work with globally recognised artists
• Fast‑paced, creative industry environment
• Strong collaboration across marketing, A&R, and creative teams
• Career growth within a leading record label

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