Event Marketing Manager

London Source: WhatJobs

See advert for pay

Leading international events business seeks highly accomplished Events Marketing Manager to join their high growth business working across a flagship Healthcare event.

As Events Marketing Manager, you will have complete bottom-line responsibility for creating and executing innovative, international marketing plans deploying online and offline direct marketing tactics.

Focused on demand generation and driving leads along the sales funnel you will be working in collaboration with the Marketing Director, Managing Director and Delegates Sales to ensure that you are focusing on areas of attendee marketing across the industry.

Responsibilities

Formulating and executing targeted attendee marketing strategies with a goal to drive scale on premium and free visitor reg’s and to drive attendance to the show
Establish close working relationships with their exhibitor clients to create extended campaigns and outreach.
Social Media
Utilising a full range of online marketing tactics, including social media, SEO and PPC
Nurturing customers up the advocacy ladder by engaging them with tailored marketing copy and understanding how to navigate the commercial landscape.
Preparing all promotional copy and collateral for internal and client use
Hitting agreed targets for direct revenue generation, registration numbers and lead generation whilst closely managing the event marketing budget.

Qualifications

2+ years marketing experience preferred, ideally gained within conferences / exhibitions

Required Skills

Commercial mindset – Experience in driving leads and footfall with a focus on conversion and ROI
Experience with digital marketing (SEO & SEM, social media etc.)
Is a creative problem solver, detail focused and analytically inclined.
Ability to work independently under tight deadlines
Self-driven, results-oriented, with a positive outlook

Equal Opportunity Statement

The company is committed to creating a diverse and inclusive environment and welcomes applications from all qualified candidates, regardless of background, identity, or experience.

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