About the Role
This role supports the growth and execution of the NFL's consumer products, licensing, retail, and fan commerce initiatives across the European market. It assists in managing partner relationships, supporting e-commerce and retail programmes, coordinating marketing and product development activities, and contributing to revenue-generating initiatives across key categories and channels. The position works closely with internal stakeholders, external partners, and NFL Clubs to help deliver an integrated consumer products strategy that supports fan engagement and business growth throughout Europe.
Key Responsibilities
- Support the day-to-day management of consumer products and licensing partners across product development, marketing, retail, and business operations, including management of licensing agencies and partner portfolios across designated territories.
- Assist in executing initiatives that support annual revenue and business growth objectives across Europe, including tracking and monitoring regional consumer products marketing funds and assisting with budget reporting.
- Coordinate NFL Europe e-commerce activities, including assortment planning, promotional execution, sales tracking, and reporting.
- Partner with Consumer Products and Marketing teams to support annual marketing plans across social media, digital, CRM, influencer, and media channels.
- Support partner marketing programmes, retail activations, fan engagement initiatives, and NFL Club Global Markets Program consumer products initiatives across European markets.
- Coordinate product development activities, including quality control reviews, product approvals, rights management processes, and market-specific product opportunities.
- Assist partners in executing retail strategies and identifying opportunities to expand market presence and product distribution, and support merchandise and retail operations for NFL games, events, and activations throughout Europe.
- Work with internal insights and analytics teams to leverage fan and market data that inform product, retail, and partner strategies.
- Prepare regular business reports, forecasts, sales updates, and performance analyses for internal and external stakeholders.
- Provide administrative, operational, and project coordination support across the European Consumer Products business.
Required Experience & Qualifications
- Bachelor's degree or equivalent combination of education and experience.
- 2-4+ years of experience in licensing, consumer products, retail, account management, sports marketing, or a related field.
- Experience working within a sports, entertainment, lifestyle, retail, or licensing environment.
- Knowledge of the European retail and consumer products landscape.
- Strong organisational skills with the ability to manage multiple projects and deadlines simultaneously.
- Detail-oriented with strong analytical and problem-solving abilities.
- Proficiency in Microsoft Excel, PowerPoint, and business reporting tools.
- Strong written and verbal communication skills with the ability to collaborate effectively across teams and with external partners.
- Self-motivated with strong time management and prioritisation skills.
- Ability to work effectively in a multicultural and international business environment.
- Embody an enthusiastic, proactive can-do attitude.
- Embrace grit, free from ego or entitlement.
- Excel as a relationship builder, with the ability to influence.
- Be an eager learner, driven by passion rather than just ambition.
- Demonstrate an incredible work ethic with an agile mindset.
Preferred Skills
- Experience supporting licensing, merchandising, e-commerce, or retail businesses.
- Familiarity with sports and entertainment consumer products environments.
- Experience working with external agencies, retailers, or brand licensing partners.
- Passion for sports and understanding of the NFL and its growing international fan base.
Workplace
- 40 hours per week in office.
- Expected to last up to 12 months based on business needs.
- In-person work at NFL offices is a top priority; the role requires onsite presence at an NFL office or stadium location.
- Remote and/or hybrid working options are not offered.
- No relocation assistance will be provided.
Benefits & Perks
- Comprehensive benefits offerings are available.
About the Company
The NFL is committed to building an inclusive work environment that reflects its fan base and provides an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, and local laws. Its core values are respect, integrity, team responsibility, and resiliency. The NFL's leadership attributes are to build talent, execute, inspire, live its values, know the business, and think big.
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