Influencer & Affiliate Marketing Specialist
London (Hybrid - 3 days in office)
Our client is a globally recognised travel brand specialising in curated group travel experiences for Gen Z's and Millenials. Following a major brand and product transformation, the business is investing heavily in creator-led growth and building influencer and affiliate partnerships into a major revenue-driving acquisition channel.
They’re now looking for an Influencer & Affiliate Marketing Specialist to play a key role in making that happen. Working closely with the Marketing Lead, you’ll have genuine ownership across the channel – sourcing and recruiting creators and affiliates, managing partnerships end-to-end, executing campaigns, analysing commercial performance and helping build an always-on programme that directly contributes to bookings and revenue.
This is a commercially focused role, where success will be measured primarily against revenue, bookings and customer acquisition targets, rather than traditional brand awareness metrics.
The Opportunity
- Join a newly evolving marketing team at an exciting stage of growth.
- Help build and scale influencer, creator and affiliate partnerships into a measurable revenue-generating acquisition channel.
- Take ownership of creator and affiliate activity, working towards commercial targets across bookings, revenue and customer acquisition.
- Work closely with the Marketing Lead and senior leadership team.
- Play a hands-on role across creator sourcing, outreach, commercial negotiations, partnerships and campaign execution.
- Develop experience across social commerce, paid amplification and creator-led acquisition.
- Help shape a performance-led approach to influencer marketing, where commercial results drive investment and decision-making.
Responsibilities
- Source, recruit and build relationships with creators, influencers and affiliate partners capable of driving measurable commercial results.
- Manage creator outreach, onboarding, briefs, commercial negotiations and campaign delivery.
- Support the development of an always-on creator and affiliate programme focused on generating bookings and revenue.
- Manage affiliate partnerships and develop commercial models, including commission structures and performance-based incentives.
- Work towards revenue, booking and customer acquisition targets, ensuring creator and affiliate activity delivers measurable commercial value.
- Analyse CPA, ROAS, conversions, bookings and revenue to identify high-performing creators and opportunities to optimise investment.
- Use performance data to determine which partnerships to scale, renegotiate or deprioritise.
- Work closely with paid media to amplify high-performing creator content.
- Support creator whitelisting, UGC and social commerce initiatives.
- Identify new creators, partners and commercial opportunities to scale the channel.
- Collaborate across the wider marketing team to deliver integrated, performance-focused campaigns.
Your Profile
- 2+ years’ experience across influencer marketing, creator partnerships, affiliate marketing or a related growth role.
- Hands-on experience working directly with creators, influencers or affiliate partners.
- Experience managing influencer, creator or affiliate activity against commercial targets, such as revenue, sales, conversions or customer acquisition.
- A performance-led mindset, with a clear understanding of how creator partnerships contribute to revenue rather than solely brand awareness and engagement.
- Comfortable with creator sourcing, outreach, commercial negotiations, relationship management and campaign execution.
- Experience within DTC, ecommerce, travel, lifestyle, fashion, beauty or another consumer-led business would be advantageous.
- Analytical and confident using revenue, CPA/CAC, ROAS and ROI to assess performance and inform decisions.
- Experience with affiliate programmes, commission-based partnerships or social commerce would be beneficial.
- Proactive, ambitious and excited by the opportunity to help build a channel rather than simply inherit an established programme.
- Genuine interest in travel and creator-led marketing.
- Annual free trip across the company's global travel brands
- 4 weeks per year working from anywhere
- 25 days holiday + 4 L&D days + birthday off - 30 days in total, excluding bank holidays
- Friends & family travel discounts, typically 30-50%
- Wider travel industry perks including discounted flights and hotels
- Hybrid working - 3 days office / 2 days remote
- Clear development and progression opportunities as the team grows
Pivotal is an equal opportunities employer and we encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and any other protected status as required by applicable law.
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