Marketing Manager

West Midlands Source: WhatJobs

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A fantastic opportunity has arisen for a commercially minded, creative and hands-on Marketing Manager to join a fast-growing premium travel and aviation business based in the West Midlands.

This is a varied role where you will take ownership of the marketing strategy and its execution, with a strong focus on digital lead generation, customer acquisition, conversion and growth across multiple international markets. This is very much a hands-on position for someone who enjoys getting involved and seeing the results of their work, rather than simply managing agencies.

KEY RESPONSIBILITIES

Develop and execute the digital marketing strategy to drive enquiries, customer acquisition and sales
Manage and optimise paid campaigns across Google, Meta, YouTube and other digital channels, with a strong focus on ROI and conversion
Create email and CRM campaigns to nurture prospects, drive repeat business and support growth
Manage influencer, affiliate and strategic partnership activity
Oversee the website, digital customer journey and brand presentation
Develop marketing activity around events, partnerships and key international markets
Support brand activations and promotional campaigns
Lead the development and presentation of branded merchandise and other marketing materials

ABOUT YOU

Strong hands-on digital marketing experience is essential, particularly across Google Ads, Meta and performance marketing
Able to develop marketing strategy and execute it yourself – this is not a role focused solely on managing agencies
Commercially minded, creative and confident using data and analytics to drive enquiries and conversions
Strong experience across digital marketing, CRM, paid media and customer acquisition
Self-motivated, organised and comfortable working independently in a fast-moving environment
Experience within aviation, private aviation, luxury travel, premium travel or a high-end consumer brand would be advantageous
Comfortable working within a small, entrepreneurial business with ambitious growth plans