Social Media Manager

You will have…

Job Location: Selhurst Park Stadium, SE25 6PU

Contract Type: Full-time

Who We Are

We are Crystal Palace Football Club, a Premier League Football Club with more than 160 years of proud history. Spread across three different sites - brand new main offices at Selhurst Park Stadium, our London office, and our Training Ground/Academy, we offer the best atmosphere and culture for our fans and our employees.

We strive for excellence in the workplace with a philosophy of high standards, professionalism, and a strong work ethic from our employees. We are constantly trying to grow, diversify and build with not only our team on the pitch, but also our team in the offices and on the ground.

About This Role

Crystal Palace Football Club is seeking a creative, multi-skilled and well organised Social Media Manager to undertake a key role in the club’s marketing team. The successful candidate will be charged with leading the club’s social media to engage the club’s existing and growing global fan base, whilst managing a team across @cpfc, @cpfc_w, and @CPFCAcademy channels. The role will also be expected to travel to Premier League, Cup, and European matches home and away in line with a staffing rota that they will manage.

On top of leading the club’s Social Media strategy, the Social Media Manager will be responsible for overseeing and delivering day-to-day publishing across all core channels (X, Facebook, Instagram, TikTok, Whatsapp) for Men’s, Women’s and Academy teams, as well as maintaining an annual social calendar of key dates / events. Every day, they will conceive, pitch and create innovative content ideas in conjunction with the club’s editorial, video production and graphics team to deliver interesting, accurate, shareable and high-quality club output, with a strong focus on vertical content. The role will be at the heart of creative content but is also responsible for planning and scheduling posts on a day-to-day basis.

As a member of the marketing department, they will also be charged with inputting into and delivering effective revenue generating campaigns for club departments (Retail, Ticketing, Commercial Partnerships, Premium Hospitality etc).

As well as directly managing two executives, the role will also include the management of a pool of freelancer creators and be a key point of liaison for external creators and distributors both in football and the wider cultural social media space.

We operate as a small team – and the successful candidate will be expected to maintain a ‘can-do’ positive attitude, be flexible to changing demands in a fast-paced environment and have outstanding people skills. They will be proactive, inquisitive, organised and obsessed with all things digital - and of course, Premier League football.

Responsibilities

• Managing and developing the club’s social media strategy.
• Day-to-day management of all CPFC social media platforms, delivering daily, weekly, monthly and seasonal posts and campaigns.
• Travel to Premier League, Cup, and European matches home and away in rotation with the wider social media team
• Devising and delivering content ideas & campaigns from ideation.
• Build and maintain positive working relationships with key stakeholders across the club and externally.
• Being the guardian of the club’s tone of voice on social media platforms.
• Supporting commercial partners and club departments in creating / optimising campaigns through social media.
• Demonstrating excellent, true ‘fan engagement’ and two-way communication with supporters.
• Ownership of platform & content analytics to optimise output; reporting on reach, engagement, referral and growth metrics.
• Play leading role in video shoots for key launches, for example kit launches, and player transfers.
• Other duties and responsibilities as required by line manager
• Upholding and promoting the Club’s policies and procedures, including Health and Safety, Safeguarding and Equal Opportunities policies and procedures.

Experience, Skills And Qualifications

Essential

• Minimum four years’ experience in a professional sports environment
• Experience running similar sized social media accounts and be able to share demonstrable results in audience growth, content innovation, driving referral traffic, and shaping and delivering a social media strategy.
• Attention to detail, with outstanding written communication skills
• Proficient in video / image production and use of Premiere Pro, as well as photoshop
• A strong understanding - and passion for – Premier League and European football

Highly Desirable

• Experience working with talent
• Experience working with commercial partners on activating branded campaigns
• In-depth knowledge of Crystal Palace Football Club

You are…

• Someone who lives and breathessocialmedia, with strong views as to what represents content and community management.
• Someone who doesn’t simply post and move onto the nextthing -we’re looking for someone who wants to engage with the fan base, adding layers and depth to each post – to further enrich the fans consumption of our content.
• Someone who understands the importance of tone of voice and organisational values – but also someone who isn’t afraid to test and learn.
• A creative, confident, passionate individual – a storyteller, with an eye for detail.
• Someone who understands the demands of working for a football club and is willing to work out-of-hours and weekends
• Someone who is willing to be flexible and work to tight deadlines

Benefits

• Complimentary match day ticket
• Reward and Discount Scheme through our Tech Scheme and Simple Health app
• Health and Wellbeing benefit scheme
• 20% Discount in our Retail Stores
• Discounts in various gyms through GymFlex
• Volunteering Day - 1 Workday off to support a charity of your choice.
• Travel Season Ticket loan
• Holiday allowance: 25 Days

Our commitment to Equality

At Crystal Palace Football Club, Equality, Diversity & Inclusion is spirited and continues to grow due to the working environment, which makes all staff feel appreciated and welcomed. Crystal Palace Football Club do this by encouraging good relations and practices towards different groups and are committed to promoting employment opportunities that celebrate diversity.

We are committed to attracting, recruiting, and retaining the most talented candidates and the club intends to ensure that everyone who wishes to engage with the club, whether as matchday fans, staff, players, board members, participants in Foundation programmes and any other person engaged with the club’s activities, has a real and equal opportunity to do so.

Reasonable Adjustment

We are proud to be a Disability Confident Employer. We guarantee an interview to all disabled applicants who meet the essential criteria for the role, ensuring equitable opportunities for everyone.

If you require disability-related adjustments during the recruitment process, please contact (DLO inbox is for disability-related queries only, if you wish to gain further information regarding this vacancy, please contact ). We are here to help you through the whole recruitment process including trying to apply for a vacancy, getting in touch with us through the process, and/or helping with access in case you are required to come in for an interview.

Safeguarding

Crystal Palace Football Club is committed to safeguarding and ensuring the welfare and protection of children and vulnerable people and expects all staff to share this commitment. As such, the post holder will be required to undergo any relevant security checks, including a comprehensive background check, Enhanced Disclosure and Barring Service (DBS) to ensure the safety and protection of children and vulnerable individuals.

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