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Performance & Digital Marketing Executive
SwinesheadSource: WhatJobs
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We are looking for a hands‑on Search Engine Optimization and Pay‑Per‑Click Marketing Executive to drive lead generation across HomeLet, Let Alliance, and UK Insurance Net. This is a practical, performance‑focused role where you will own and manage search and paid‑ad marketing activity end‑to‑end. You will be responsible for planning spend, managing budgets, running campaigns, and delivering measurable leads through SEO and PPC. We're looking for someone who enjoys getting stuck into the detail of campaigns, analysing performance data, and continually improving results.,
Plan, build and optimise SEO strategies to increase organic visibility and search rankings
Oversee and optimise the PPC budget, ensuring effective allocation, spend control and performance monitoring to maximise ROI against agreed commercial and marketing targets
Monitor performance, analyse data and provide regular reports with clear recommendations for improvement
Collaborate with Marketing and Sales teams to ensure campaigns align with broader business objectives
Conduct ongoing competitor and market analysis to identify new growth opportunities
Stay up to date with search engine and paid media best practice, tools and advertising trends
Proven experience in SEO and PPC campaign management in a commercial environment
Confident using Google Analytics, Google Tag Manager, Google Ads, Meta Business suite and other relevant tools
Strong analytical skills, proficient in using Google Search Console, HubSpot, Power BI or similar reporting platforms
Practical understanding of campaign management and optimisation techniques
A good understanding of technical, on‑page and content‑led SEO
Ability to work across most social media platforms, including Facebook, Instagram, TikTok and YouTube
Experience with WordPress. Also any experience with Sitecore is advantageous but not essential
Demonstrable copywriting skills, and ability to work to creative briefs
Comfortable working in a fast‑paced, high‑volume setting with multiple projects and deadlines
Excellent attention to detail, with a proactive and results‑driven mindset
Clear, confident communicator
A busy, collaborative environment where you can make a visible impact.
Opportunities to develop your digital marketing skills and progress your career.
Enjoy a brilliant range of benefits including pension, 26 days holiday plus bank holidays with the option to purchase additional days, pension scheme, on site subsidised bistro, free on site parking, EAP support and much more
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