Demand Generation Manager | Defence & Security

Demand Generation Manager | Defence & Security

Putney, London | Hybrid - 3 days in the office

£50,000 - £65,000 + benefits

Are you a demand generation specialist who enjoys turning great marketing into measurable commercial results?

Are you at your best when you can combine strategy, data and hands-on execution ?

If so, this could be a great opportunity to take ownership of demand generation across a growing portfolio of events, membership, directory and jobs products within the Defence & Security sector.

The opportunity

Demand Generation Manager | Defence & Security

Putney, London | Hybrid - 3 days in the office

£50,000 - £65,000 + benefits

Are you a demand generation specialist who enjoys turning great marketing into measurable commercial results?

Are you at your best when you can combine strategy, data and hands-on execution ?

If so, this could be a great opportunity to take ownership of demand generation across a growing portfolio of events, membership, directory and jobs products within the Defence & Security sector.

We're looking for a Demand Generation Manager to build and lead the demand generation engine across a portfolio of established products.

Reporting to the Head of Marketing, you'll have real ownership across audience growth, lead generation, nurture and conversion , with the opportunity to shape how demand is generated, measured and optimised.

This isn't a role where you'll simply brief agencies and wait for reports.

You'll be expected to get into the detail, test, learn and optimise - whilst keeping sight of the bigger commercial picture.

What you'll be doing

• Demand generation strategy - developing and executing multi-channel programmes that generate high-intent demand.
• Audience growth & lead generation - growing traffic, audiences and qualified leads across the portfolio.
• Paid & organic channels - working across paid media, search, social, partnerships and referral.
• Lead nurture - building automated, always-on nurture journeys that move prospects towards conversion.
• Data & performance - using metrics such as CPL, CAC, conversion rates, traffic and engagement to make better decisions.
• CRO & testing - continually improving landing pages, emails, paid activity and content journeys.
• Collaboration - working closely with campaign, brand, content and marketing operations teams, as well as external agencies.
• People management - managing and developing a Demand Generation Executive.
• Budget ownership - allocating investment across channels based on performance and commercial priorities.

What we're looking for

You'll ideally have significant experience in demand generation, growth marketing, performance marketing or a closely related discipline .

We’re particularly interested in people who can demonstrate:

• Experience owning or significantly contributing to demand generation strategy.
• Strong multi-channel marketing experience, with real depth in 2-3 channels .
• A proven track record of generating measurable traffic, leads, audience growth or pipeline.
• Hands-on experience with lead nurture and marketing automation .
• Strong analytical and optimisation skills.
• Experience with CRM and marketing technology.
• A good understanding of GA4, CRO and testing .
• Experience managing or developing junior marketing talent.
• The ability to connect marketing activity to commercial outcomes .
• Experience with Salesforce, Pardot or Microsoft Dynamics would be particularly useful.

Why this role?

This is a chance to take genuine ownership of demand generation rather than simply being one part of a much larger machine.

You’ll have the opportunity to:

Shape the demand generation strategy.

Own performance and see the direct impact of your work.

Test new ideas and continuously improve what works.

Work across a varied portfolio of products and audiences.

Lead and develop a member of the demand generation team.

Work closely with senior marketing and commercial stakeholders.

The important details

• Salary: £50,000 - £65,000 per annum
• Location: Putney, London
• Working pattern: Hybrid - 3 days per week in the office
• Sector: Defence & Security
• Reporting to: Head of Marketing

Interested?

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