Digital Marketing Lead

We are recruiting for a Digital Marketing Lead to join our team at Healthcare Homes. You will be responsible for establishing, managing and executing our digital marketing strategies across all digital channels to build awareness of Healthcare Homes Group.

What would a typical day look like?

Whilst no day will be the same in this role, day to day work will include:

• Developing and implement marketing activity that delivers against commercial objectives.
• Monitoring and tracking performance of SEO, PPC and paid social campaigns to guide future marketing activity and spend.
• Adopting new approaches to improving website structure, performance and visibility, driving traffic and SEO ranking etc.
• Studying competitor activity online and recommend changes that reflect best practice across the sector.

The successful candidate will have experience in leading the full digital marketing agenda in multi-sited B2C setting, ideally within the care sector. You will have experience in digital advertising (specifically Google ads), SEO/AIO experience and knowledge, and experience in designing/creating and managing websites.

In return we offer a comprehensive benefits package including:

• Company Pension
• 5.6 weeks paid holiday pay
• Refer a Friend scheme worth up to £1000 per person
• Employee Assistance Programme to support your mental health and wellbeing
• Extensive training courses through our Healthcare Homes Academy
• Blue Light Card offering a number of discounts across retail and hospitality
• Recognition and Long Service awards
• Free onsite car parking

Established in 2005, Healthcare Homes Group has an existing portfolio comprising of 48 residential and nursing homes located across East Anglia and the South of England. We are a Top 20 provider within the care sector and our ethos is to deliver the best person‑centred care to all our residents.

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