Retail & E-Commerce Manager

UK-based, hybrid: 2–3 days per week at ATHX HQ,

Regular UK and international event travel, including weekend working around the event calendar.

Contract Type

Full-time, permanent

Closing Date

25 th October 2026

About ATHX

ATHX Games is a global fitness racing and competition brand that delivers world‑class events, experiences, and community engagement for athletes of all levels. We continue to expand our event portfolio and commercial offerings, we are seeking a highly organised and commercially minded Retail & E-commerce Manager to oversee all aspects of merchandise planning, inventory management, retail operations, and partner coordination.

The Role

The Retail & E-commerce Manager will lead the planning, procurement, inventory management, and retail execution of all ATHX Games merchandise across both live events and e‑commerce channels. This individual will serve as the primary day‑to‑day liaison between ATHX Games and Adidas, managing product forecasting, purchasing requirements, apparel development, and future merchandise initiatives.

The successful candidate will ensure optimal stock levels, deliver exceptional event retail experiences, provide regular performance reporting, and support multiple departments with apparel and footwear requirements.

The role includes management of all ATHX events across the season and all budgeting and revenue across events and online, with responsibility for the merchandise stock budget and margin, and day‑to‑day supervision of temporary event retail staff. Will manage a team of freelance event staff at each ATHX event.

Key Responsibilities

Manage all ATHX Games merchandise operations across live events and e‑commerce platforms.

Develop and maintain seasonal merchandise plans aligned with event schedules, sales targets, and customer demand.

Oversee inventory management, stock allocation, replenishment, and warehouse coordination.

Ensure accurate stock control procedures and inventory reporting across all sales channels.

Lead on‑site retail execution at ATHX Games events, ensuring professional presentation, staffing coordination, and customer experience standards.

Monitor product performance and identify opportunities for growth, optimisation, and new product development.

Manage on‑site POS, payment and cash‑handling processes, and ensure event retail set‑ups meet ATHX health & safety requirements, including manual handling and temporary structures.

Coordinate cross‑border stock movement for overseas events, including shipping, customs, duties and VAT, working with Finance and logistics partners.

Plan end‑of‑season and end‑of‑range stock clearance to protect margin and minimise write‑offs.

E-commerce Trading

Own day‑to‑day trading of the ATHX webstore, including product listings, site merchandising, pricing and promotions, aligned with the event and marketing calendars.

Monitor online performance (traffic, conversion, average order value, returns) and act on insight to grow online revenue.

Manage order fulfilment, returns and customer service standards with the fulfilment / 3PL partner.

Work with Marketing on product launches, email and social campaigns that drive webstore sales.

Act as the primary operational contact between ATHX Games and Adidas.

Coordinate product planning, purchasing, forecasting, and inventory requirements.

Collaborate with Adidas on future product launches, custom merchandise designs, and apparel development initiatives.

Manage timelines, approvals, and communication to ensure successful product delivery and availability.

Maintain strong working relationships with Adidas stakeholders and provide regular updates on business performance.

Ensure all co‑branded product follows agreed brand guidelines, approval processes and IP requirements.

Forecasting & Reporting

Produce sales forecasts and purchasing plans based on historical data, event schedules, and growth projections.

Analyse merchandise sales performance and provide regular reports on key metrics, trends, and opportunities.

Recommend actions to improve profitability, inventory turnover, and customer satisfaction.

Track inventory health and implement processes to minimise stock shortages and excess inventory.

Cross-Department Support

Workforce Operations

Support the Workforce Manager by coordinating apparel and footwear requirements for volunteers, event staff, and workforce teams.

Ensure timely ordering, allocation, and distribution of all workforce apparel.

Marketing & Influencer Programmes

Support the Marketing Team by managing inventory and fulfilment requirements for influencers, ambassadors, content creators, and promotional campaigns.

Coordinate merchandise seeding and product distribution initiatives.

Affiliate Programme

Work closely with the Affiliate Team to source, maintain, and distribute affiliate merchandise kits.

Ensure sufficient stock levels are available to support affiliate growth and engagement initiatives.

Manage fulfilment processes and inventory forecasting for affiliate merchandise programmes.

What We’re Looking For

• Substantial, proven experience in merchandise management, retail operations, inventory management, or a related commercial role.
• Experience managing both e-commerce and physical retail operations.
• Strong forecasting, inventory planning, and analytical skills.
• Experience working with apparel, footwear, or consumer product brands.
• Excellent project management and organisational abilities, with the ability to manage competing priorities across multiple teams.
• Strong stakeholder management and communication skills.
• Proficiency with inventory management systems, e‑commerce platforms (e.g. Shopify), and reporting tools.
• Willingness to travel in the UK and internationally and to work weekends around the event calendar.
• Experience working within sports, fitness, events, or lifestyle brands.
• Experience managing relationships with global brand partners.
• Knowledge of event retail operations and temporary event environments.
• Experience of international stock movement, including customs, duties and VAT.

What Success Looks Like

• Merchandise sales targets consistently achieved or exceeded, with gross margin delivered to budget.
• Forecast accuracy and stock turn on target, with minimal stock‑outs at events and controlled end‑of‑season excess.
• Webstore revenue and conversion growing year on year.
• Successful execution of retail operations across all ATHX Games events.
• Strong and productive partnership management with Adidas.
• Timely fulfilment of workforce, marketing, and affiliate merchandise requirements.
• Clear reporting and actionable insights that drive commercial growth.

What ATHX Offers

• Salary of £50,000 – £58,000 plus a performance bonus linked to merchandise targets.
• Hybrid working, with 2–3 days per week at ATHX HQ.
• ATHX Staff Uniform Allowance / Discount off Adidas
• 25 days’ annual leave plus bank holidays, and a workplace pension.
• Access to ATHX Games events across the UK and internationally.
• Be part of one of the fastest-growing fitness competition brands.
• Work closely with global partners and industry-leading brands.
• Play a key role in shaping the athlete and customer experience.
• Opportunity to contribute to international event growth and commercial success.

Applicants must have the right to work in the UK.

ATHX is an equal opportunities employer. We welcome applications from everyone, regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex or sexual orientation. If you need any adjustments during the recruitment process, please let us know.

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