Luxury Car Sales Executive

Prestige / Luxury Car Sales Executive

• Location: North / West London
• Salary: £25,000 basic + uncapped commission
• OTE: £90,000
• Hours: Monday‑Friday, 9:00am‑6:00pm with one Saturday per month

About the company

Our client is a highly regarded luxury and specialist car dealership based in North/West London, operating at the top end of the retail motor industry. The business offers an exciting and diverse range of high‑end, niche and specialist vehicles to customers across the UK and international export markets. Their portfolio includes iconic marques such as Aston Martin, Bentley, Ferrari, Porsche, Mercedes‑Benz, Audi and Range Rover, alongside specialist imports. The company also specialises in bespoke VIP vehicle conversions, including Mercedes‑Benz V‑Class and Sprinter conversions, as well as the VIP‑class LEVC London Taxi. Their customers include High Net Worth individuals, collectors and automotive enthusiasts, so the focus is firmly on providing a highly personalised, professional and relationship‑driven service.

The Role

We are looking for an experienced and motivated Car Sales Executive to join this high‑performing team. This is an excellent opportunity for an experienced salesperson looking to move away from the traditional high‑volume dealership environment and into a more specialist, premium sales role. You will manage the complete sales journey, from initial enquiry through to vehicle handover, dealing with both UK and international customers across a diverse portfolio, with a particular focus on new GM American vehicles and premium used brands. The successful candidate will be confident selling high‑value vehicles and understand the importance of delivering an exceptional customer experience at every stage.

Key Responsibilities

• Manage and respond to sales enquiries from UK and international customers.
• Conduct professional face‑to‑face and remote vehicle presentations and consultations.
• Build and maintain long‑term relationships with customers.
• Provide expert product advice and a highly personalised customer experience.
• Work towards and achieve monthly and quarterly sales targets.
• Manage the full sales process, including test drives, finance discussions, negotiations and documentation.
• Proactively prospect and network to generate new business opportunities.
• Attend automotive events, shows and promotional activities when required.
• Maintain a high level of product knowledge across prestige, performance, specialist vehicles.
• Deliver a consistently professional service to a discerning customer base.

About You

We are looking for someone who can demonstrate:

• A minimum of 3 years' experience in automotive sales.
• Ideally, experience selling prestige, luxury or performance vehicles.
• A proven track record of achieving and exceeding sales targets.
• A professional, articulate and customer‑focused approach.
• Excellent communication and interpersonal skills.
• Experience dealing with HNW individuals or an understanding of luxury customer service is desirable.
• The confidence and ability to sell high‑value products to a discerning clientele.
• Strong negotiation and relationship‑building skills.
• A self‑motivated, organised and commercially driven approach.
• Full UK driving licence.
• A reasonable commute to North/West London.

What's On Offer

• £25,000 basic salary - £90K OTE
• Monday‑Friday, 9:00am‑6:00pm
• Opportunity to work with an exceptional range of prestige, performance and specialist vehicles
• A customer‑focused environment rather than a traditional high‑volume dealership
• Opportunity to work with HNW clients, collectors and automotive enthusiasts

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