Our client is searching for a highly analytical and results-driven Social Media Advertising Specialist to join their remote team, with operational ties to Randburg . This role will focus on planning, executing, and optimizing paid advertising campaigns across various social media platforms to maximize ROI and achieve e-commerce objectives. You will be responsible for audience targeting, budget management, A/B testing creative assets, and performance analysis to drive measurable results. This is an ideal opportunity for a specialist passionate about leveraging paid social to drive business growth.
Key Responsibilities
Develop, implement, and manage paid social media advertising campaigns across platforms like Facebook, Instagram, LinkedIn, and others.
Conduct audience research and segmentation to define target demographics and interests for campaign effectiveness.
Manage advertising budgets, ensuring optimal allocation and efficient spend to meet KPIs.
Create compelling ad copy and visuals, and conduct A/B testing to optimize campaign performance.
Monitor campaign performance daily, analyze data, and provide regular reports with actionable insights for improvement.
Stay up-to-date with the latest trends, best practices, and platform updates in social media advertising.
Requirements
Proven experience as a Social Media Advertising Specialist or in a similar paid social media role.
In-depth knowledge of major social media advertising platforms and their respective ad managers.
Strong analytical skills with the ability to interpret campaign data and generate actionable insights.
Experience with A/B testing, audience targeting, and budget management for paid campaigns.
Proficiency in using analytics tools (e.g., Google Analytics, platform insights).
Excellent communication skills and the ability to thrive in a fully remote, collaborative environment.
Benefits
Competitive salary and the significant benefit of a fully remote work arrangement.
Opportunity to manage substantial advertising budgets and drive impactful campaigns.
Access to cutting-edge advertising tools and training opportunities.
Collaborative and innovative remote work culture.
Comprehensive health and wellness benefits package.
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