CRM Manager

Salary £45,000 - £55,000 + Bonus & Benefits

Are you a high-energy CRM or Retention Specialist ready to step out of the shadows and take full strategic ownership?

We are a highly reputable retail brand embarking on a massive omnichannel evolution. We need a visionary storyteller to transform how our customers connect with our brand. If you’re hungry to innovate our loyalty ecosystem, test bold ideas, and directly drive game-changing commercial growth, your next big career step starts here.

The Mission

As our CRM & Loyalty Manager, you’ll hold the keys to our customer strategy. Working side-by-side with our Head of Marketing, Commercial Director, and cross-functional teams, you’ll turn raw transactional data into high-impact campaigns and build customer journeys that people actually look forward to receiving.

• End-to-End Campaign Creation: Concept, write, segment, and launch high-performing broadcast, lifecycle, and triggered multi-channel campaigns.
• Architect the Loyalty Vision: Build and execute dynamic annual, monthly, and weekly roadmaps that fuel customer lifetime value and retention.
• Automate & Personalize: Build smart, automated workflows that deliver the right message at the perfect moment in the customer journey.
• Own the Tech Stack: Master our CRM platform/CDP, optimize tools, and manage key agency partners to push our capabilities forward.
• Measure What Matters: Track commercial metrics (incremental sales, margin, retention) and continuously optimize to squeeze maximum value out of every campaign.

What You Bring to the Table

• 3+ Years in the Game: Proven hands-on experience in CRM, Lifecycle Marketing, or Retention within a fast-paced retail environment.
• Journey Architecture: A solid track record of building dynamic automated workflows, advanced customer segmentation, and personalized campaigns.
• Loyalty Expertise: Practical experience launching or growing customer loyalty programs that drive genuine retention and recruitment.
• Data & Copy Fusion: Rare balance of strong analytical/commercial acumen and compelling, creative copywriting skills.
• Growth Mindset: A proactive, experiment-driven attitude that’s always testing, learning, and iterating.
• Competitive Package: 26 days holiday allowance (+ bank holidays), annual performance bonus, pension scheme, and life assurance.
• Perks You’ll Love: Deep staff discounts across our full lineup of retail brands, plus access to exclusive sample sales.
• Vibrant Environment: Work from our collaborative London office with regular social events, wellness initiatives, and real opportunities for career growth.

Ready to shape the future of our customer experience?

#J-18808-Ljbffr

Full job description from WhatJobs. Apply for this role →