Sales & Store Manager

Sales & Store Manager

Job Reference: FJ-2ypme

Retail Stoke-on-Trent, Staffordshire £29000 - £33000 per annum Benefits: bonus,commission,progression Permanent

Sales-Focused Store Manager

Stoke-on-Trent | £29,000 Basic + £35,000 OTE

This is a sales role first and a management role second.

HRGO Recruitment are working with a well-established retail business to recruit a commercially driven Store Manager to take ownership of the sales performance and day-to-day operation of their Stoke-on-Trent store.

We're looking for someone who is confident selling, comfortable working to targets and experienced in leading a team to deliver results .

This isn't a traditional "sit in the office and manage the store" position. You'll be on the shop floor, leading from the front, generating sales, coaching your team and taking ownership of the store's performance.

Experience within carpets, flooring, beds, furniture or home furnishings would be advantageous, but we're equally interested in strong sales managers from other target-driven environments.

What's on Offer

• £29,000 basic salary
• £33,000 OTE
• Performance-related bonus
• Personal sales commission
• Career progression
• Opportunity for business ownership
• Company pension
• Employee discount
• Free on-site parking

The Role

As Store Manager, you'll have real responsibility for the commercial performance of the store .

You'll be responsible for:

• Driving sales and achieving store targets and KPIs
• Leading from the front and actively selling to customers
• Managing, motivating and coaching a sales team
• Setting clear expectations around individual and team performance
• Identifying opportunities to increase revenue and improve conversion
• Coaching team members to improve their sales performance
• Creating a competitive, energetic and customer-focused sales environment
• Managing the day-to-day operation of the store
• Managing rotas, holidays and staffing levels
• Monitoring sales performance and reporting on KPIs
• Delivering excellent customer service and resolving customer issues
• Ensuring orders, balances and administration are managed correctly
• Maintaining high standards of store presentation
• Managing stock accuracy and operational processes
• Coordinating independent fitter schedules and monitoring standards
• Ensuring company procedures and security standards are followed

What We're Looking For

We're looking for a sales-driven manager , not simply someone with a retail management title.

You’ll ideally have:

• Previous experience as a Store Manager, Sales Manager, Branch Manager or similar
• Proven experience leading a target-driven sales team
• A strong track record of achieving sales targets and KPIs
• Confidence selling directly to customers
• Experience coaching and developing salespeople
• Strong commercial awareness
• The ability to analyse performance and identify opportunities
• Excellent communication and customer service skills
• A competitive and results-driven mindset
• The confidence to challenge underperformance and drive accountability
• Strong organisation and decision-making skills
• The ability to take ownership of the store's performance
• Flexibility to work 40 hours per week, including weekends
• Full UK driving licence preferred

Your Background Could Be In...

We're particularly interested in candidates from high-value or target-driven sales environments , including:

Automotive | Furniture | Beds | Flooring | Kitchens | Bathrooms | Home Improvements | Electrical Retail | Telecoms | Estate Agency | Recruitment | Other B2C Sales

Industry experience is useful, but sales leadership experience is essential .

The Ideal Candidate

You’ll be someone who gets their energy from winning sales, hitting targets and developing people .

You won’t be afraid to get on the shop floor and sell yourself. You’ll know how to coach a salesperson who is struggling, recognise where additional revenue can be generated and create a team culture where people are motivated to perform.

Most importantly, you’ll want to take ownership .

This is an opportunity for someone who wants more than simply managing a store - you could ultimately have the opportunity to progress towards business ownership .

Contact us:

• Email:
• Call:

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