Data Analyst

Bradford Source: WhatJobs

From £33,000

Location: Hybrid 2 days a week in Bradford Hillmore House

Salary: From £33,000 + 10% discretionary bonus

Level: Executive

We are looking for a Senior Insight Executive/Data Analyst to join our Morrisons Media Group (MMG) Team.

Who are we?

We’re the original pioneers in connected commerce marketing. Since 2008, we’ve been partnering with major retailers, powering global brands, and building meaningful connections with shoppers.

We simplify the mind-boggling complexity of today’s retail media landscape. We deliver impactful campaigns that connect with people where it matters. We create seamless and personalised shopping experiences. Above all, we deliver amazing results for our partners, driven by our unshakeable desire for growth. Time after time, we change the game. SMG is home to a world-class suite of commerce advertising capabilities powered by data and cutting-edge technology. We constantly push ourselves, our tech and our industry to discover innovative new ways to connect, sell and grow.

About the role:

Turn customer and campaign data into actionable insights that shape brand strategy and marketing investment.
Help leading brands make smarter, data-driven marketing decisions using Morrisons customer insights.
Become the subject matter expert for MoreViu, Morrisons' customer insight platform, driving its adoption across the business.
Deliver insight-led recommendations that identify growth opportunities and improve campaign performance.
Support strategic planning by uncovering customer trends, behaviours, and opportunities.
Showcase the value of Morrisons Media Group through impactful analysis and compelling client insights.
Work closely with internal teams and brands to influence planning with customer and campaign data.
Drive innovation by expanding MMG's insight capabilities and embedding data into decision-making

What you’ll do:

Use consumer, sales and campaign data to generate actionable insight that informs media planning, demonstrates campaign effectiveness and identifies future opportunities for brand growth.
Partner with colleagues across Connected Media and Client Services to provide insight that supports commercial conversations, audience planning and the development of retail media propositions.
Lead the development and adoption of MMG's MoreViu platform, embedding it within the business and enabling colleagues to make the most of its customer and audience insight capabilities.
Transform complex data into compelling stories and presentations that communicate clear, evidence-based recommendations to internal stakeholders and clients.
Drive continuous improvement across MMG Insights by refining analytical approaches, sharing best practice and helping evolve the tools, processes and methodologies that support the team's delivery.

What we’re looking for:

Strong understanding of how retailers, brands or category teams use customer insight to make commercial decisions.
Strong analytical capability with experience working across multiple customer or retail datasets
Ability to transform analysis into compelling commercial narratives
Experience producing presentation decks rather than simply reports
Excellent presentation and communication skills
Highly organised with the ability to prioritise multiple requests
Naturally curious with a problem-solving mindset
Advanced Excel skills
Experience using audience planning or customer insight platforms (MoreViu, Kantar, Circana, Dunnhumby, Nectar360, etc.)
Understanding of retail media
Experience with campaign measurement
Knowledge of customer segmentation and audience planning
SQL or other data querying experience

We're looking for people who enjoy the buzz of change, the satisfaction of building something better, and the joy of working with a close-knit, values-driven team. If you love variety, thrive in a fast-paced environment, and embrace change with energy, this could be your right role.

Don’t meet every single requirement? We still want to hear from you. If you believe you’d thrive in this role, your unique perspective might be just what we’re looking for.

Why SMG?

At SMG, we hire for the future, which is fast-moving and changing shape. Do you have the potential to help shape our business? We’re looking for brilliant, diverse talent who want to grow with us - people who are curious, ambitious, and eager to learn, whether as specialists or across teams.

We value those who take ownership of their growth and bring fresh perspectives. That’s why we’re committed to equity, inclusion, and building a place where everyone feels empowered to grow. At SMG, it’s not just about filling a role but building the future together.