Inova DC is a growing data centre infrastructure business focused on reliable, scalable, and forward-looking solutions across data centre environments, AI/ML infrastructure, liquid cooling, and bespoke system solutions, with a strong emphasis on sustainability and customer collaboration. The Marketing Manager will lead the company's marketing strategy, strengthen brand positioning, generate qualified demand, and support commercial growth across priority markets.
Job Description
The Marketing Manager will be responsible for building and executing Inova DC's end-to-end marketing function. This role is suited to a commercially minded B2B marketer who can combine strategic thinking with hands‑on delivery across digital marketing, content, campaigns, events, product positioning, and sales enablement.
Working closely with leadership, sales, product, and external partners, the Marketing Manager will help translate Inova DC's technical capabilities into clear market messaging that resonates with data centre operators, consultants, integrators, enterprise customers, and AI infrastructure stakeholders. The role will also ensure that Inova DC's sustainability‑led brand and innovation story are consistently reflected across all channels.
Key Responsibilities
- Develop and deliver Inova DC’s marketing strategy in line with business growth goals.
- Own brand positioning, messaging, and value proposition across the company's product and service portfolio.
- Plan and execute integrated B2B marketing campaigns to generate leads and build pipeline.
- Manage website content, SEO, email marketing, LinkedIn activity, and digital campaign performance.
- Create high-quality marketing content including brochures, case studies, presentations, thought leadership articles, product sheets, and customer success stories.
- Support go‑to‑market activity for new solutions, launches, partnerships, and market initiatives.
- Work closely with sales to produce compelling sales enablement materials and improve lead conversion.
- Coordinate Inova DC’s presence at industry events, exhibitions, conferences, and networking opportunities.
- Build PR, media, and industry visibility for the business through announcements, interviews, and speaking opportunities.
- Manage external agencies, designers, copywriters, and digital partners where required.
- Track, analyse, and report on marketing performance, campaign ROI, lead quality, and brand engagement.
- Help shape internal marketing processes, reporting, and best practice as the company scales.
Core Objectives
- Increase awareness of Inova DC in the data centre and AI infrastructure market.
- Generate qualified inbound and outbound-supported leads for the commercial team.
- Strengthen product marketing for liquid cooling, CDU solutions, and broader data centre offerings.
- Build a consistent and credible brand presence across digital, event, and partner channels.
- Support revenue growth through measurable, insight‑led marketing activity.
Candidate Profile
- Proven experience in a marketing manager or senior B2B marketing role.
- Strong background in technology, infrastructure, industrial, engineering, or data centre‑related sectors.
- Excellent understanding of digital marketing, campaign management, and content strategy.
- Ability to simplify complex technical solutions into clear customer‑focused messaging.
- Experience supporting sales teams with lead generation and commercial marketing assets.
- Strong copywriting, communication, and stakeholder management skills.
- Confident using CRM and marketing tools to track campaign effectiveness and pipeline contribution.
- Highly organized, proactive, and comfortable working in a fast‑growth environment.
- Experience with trade events, industry marketing, and partner‑led campaigns is desirable.
Preferred Experience
- Marketing within data centres, cooling, critical infrastructure, AI/HPC, or enterprise technology.
- Exposure to liquid cooling, modular infrastructure, or technical equipment‑based solutions.
- Familiarity with account‑based marketing, thought leadership campaigns, and product marketing.
- Experience building or formalizing a marketing function in a scaling business.
Success Measures
- Growth in qualified leads and marketing‑influenced pipeline.
- Improved brand visibility and engagement across target audiences.
- Stronger sales enablement and conversion support.
- Successful delivery of campaigns, launches, and events.
- Clear reporting on ROI, performance, and market impact
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