Area Sales Manager

NAPA Auto Parts UK & Ireland is a leading provider of high-quality parts, tools, and equipment dedicated to light vehicle (LV) mechanics and automotive enthusiasts. As part of the globally renowned NAPA network, which has over 6,000 locations worldwide, NAPA Auto Parts UK & Ireland brings a century of expertise along with a trusted reputation for quality, reliability, and excellence.

With more than 260 locations across the UK and Ireland, NAPA Auto Parts supplies a comprehensive range of products sourced from top original equipment manufacturers (OEMs), OE-matched quality suppliers, and exclusive\sbrands. These products are tailored to meet the needs of independent garages, motor factors, and automotive enthusiasts, helping to keep vehicles running smoothly and efficiently. Learn more at

A position has recently arisen for an Area Sales Manager (ASM) to join our ever-growing business.

A high-performing Area Sales Manager is required to help us increase our customer acquisition and revenue growth by keeping our company competitive and innovative. You will be responsible for maximising sales and providing analysis and insight into sales performance.

Responsibilities:

• You will be responsible for managing the sales team within your area.
• You will need to be able to identify new business and develop existing business within your area through well executed sales planning.
• You will also be expected to organise your team to carry out local market research and monitor and report information about competitor activity.
• Achieve growth in line with budget.
• Manage your team of BDM’s by measuring them against set business KPI’s.
• Responsible for the delivery of sales promotions and marketing material
• Develop and maintain strong relationships with customers.
• Performance manages your team of BDM’s.
• Identification of training requirements for your team of BDM’s
• Assist in customer visits.
• High level of commercial awareness

To be successful in this role:

• Experience in developing sales.
• Able to demonstrate leadership, planning and organisational skills.
• Strong level of computer literacy particularly in Microsoft Excel is essential.
• Experience of working within the Automotive Aftermarket
• Excellent verbal and written communication skill

In return we offer:

• An opportunity to join a global brand and market leader.
• Exclusive discounts and cashback from 1000s of major retailers and grocers via the AAG Benefits App, including Tesco, Boots and Just Eat.
• Opportunities for career progression and bespoke training.
• Free pension advice from our standard pension provider.
• Free access to Health, Wellbeing and Financial tools.
• Potential to earn a performance based bonus, paid monthly.
• Discount on car parts

Alliance Automotive Group is an equal opportunities employer.

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