Field Sales Executive – Premium Kitchen Appliances (UK)

Carvers Interiors is the official UK distributor for Steel Cucine, a premium Italian range cooker brand, and a distributor for Lofra. We're looking for a commercially driven Business Development Manager to grow our wholesale network across the UK. You'll open new retail partnerships, win showroom displays and build long-term relationships with independent kitchen retailers, appliance specialists and premium showrooms.

This is a hands-on, field-based role for someone who is confident opening doors, runs their own diary and can represent premium brands credibly.

What you’ll do

• Identify and approach independent kitchen retailers, appliance specialists, premium showrooms and trade partners
• Build and manage a pipeline from first contact to meeting, display commitment, first order and repeat business
• Secure showroom display space for Steel Cucine and Lofra and help retailers present the brands well
• Build strong relationships with store owners, showroom managers, kitchen designers and sales teams
• Deliver product training so retail teams can sell the features, positioning and key benefits with confidence
• Support dealers with pricing, quotes, product selection and availability
• Work with our marketing team on dealer communications, product launches and sales campaigns
• Report clearly on visits, opportunities, display wins and sales performance

What we’re looking for

• Proven experience in field sales, business development or account management
• Experience in kitchens, appliances, KBB, interiors or premium retail/trade distribution is highly desirable
• Confident with business owners and showroom teams, and good at building lasting relationships
• Self-motivated, organised and comfortable working independently across a territory
• Commercially aware and target-driven
• Professional presentation that fits a premium brand
• Happy with regular UK travel and face-to-face visits
• Full UK driving licence

How we’ll measure success

• A growing network of retail partners across the UK
• Steel Cucine and Lofra on display in the right showrooms
• Retail teams who understand the products and sell them confidently
• A strong pipeline of new accounts and display opportunities
• Consistent growth in wholesale sales and repeat orders

Carvers has been a family-run business since 1895. This is a chance to play a key part in building Carvers Interiors into a serious premium appliance distributor, and to shape how Steel Cucine and Lofra are presented to the UK retail market. The role will grow as the wholesale business grows.

Benefits

• Competitive salary, dependent on experience.
• Commission or bonus structure linked to growth and performance.
• Car or car allowance to be discussed.
• Business expenses covered in line with company policy.
• Opportunity for the role to develop as the wholesale business grows.

Location: Anywhere, with UK-wide travel required

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