As Account Manager, you will be responsible for managing and growing a portfolio of exhibition clients while proactively identifying new commercial opportunities.
The successful candidate will be confident working to targets, comfortable speaking with senior stakeholders and motivated by building long-term client relationships.
Deliver and exceed sales targets set by the Group Head of Sales.
Achieve agreed KPIs across calls, meetings and sales activity.
Drive new business and identify opportunities.
Develop existing accounts and maximise opportunities for repeat business.
Achieve agreed client rebooking targets.
Maintain a healthy and accurate sales pipeline.
Build strong relationships with prospects and convert opportunities into revenue.
Account Management
Act as the main point of contact for allocated accounts.
Develop trusted relationships with key customer stakeholders.
Understand client objectives and recommend appropriate exhibition solutions.
Ensure agreed solutions are delivered successfully and on time.
Identify opportunities to increase client spend and develop accounts.
Work collaboratively with colleagues across sales, marketing, data, events and finance.
CRM & Administration
Keep the CRM fully up to date with all sales activity and pipeline opportunities.
Work with marketing and data teams to ensure prospect and target lists are accurate.
Ensure contracts and associated paperwork are completed accurately.
Support the finance team with outstanding invoices and payments where required.
Obtain marketing collateral and other information from clients within agreed deadlines.
Competitor & Industry Events
Attend relevant competitor and industry events to identify new business opportunities.
Research events in advance and identify key prospects and target organisations.
Arrange and conduct a minimum of 7 face-to-face meetings per day at competitor events.
Record and evaluate outcomes, opportunities and potential return on investment.
Produce post-event reports with recommendations and projected opportunities.
You’ll ideally have:
Experience selling exhibitions, sponsorship, events or other B2B solutions .
A proven track record of achieving or exceeding sales targets.
Strong communication and relationship-building skills.
Excellent organisational and time-management abilities.
Strong numerical and written skills.
Exceptional attention to detail and accuracy.
A confident and outgoing personality.
The ability to understand customer challenges and develop creative commercial solutions.
Strong commercial awareness and business acumen.
The ability to work independently and take initiative.
A collaborative approach and the ability to work effectively as part of a team.
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