Sales Development Executive

If you have experience in retail merchandising, stock replenishment, or planogram compliance, this position could be the perfect fit.

CPM is looking for a Sales Development Executive to join our new team representing Haleon within the grocery retail sector. This is a fantastic opportunity to drive sales and enhance the in-store presence of market-leading healthcare brands, including Sensodyne, Advil, and Centrum. £28,000 + 10% bonus PA, car, tablet and mobile. This is a full time role working Monday to Friday 37.5 hrs per week.

Ideal location:

Newtownabbey, United Kingdom, BT37

Territory covering:

Newtownabbey and surrounding areas

A driver’s licence that enables you to drive in the UK is essential.

About the Role

We are seeking a motivated and driven Sales Development Executive to join our team, representing Haleon across grocery and key retail channels. This field-based role is ideal for someone who thrives in a fast-paced retail environment and enjoys working independently while delivering measurable results.

As a Sales Development Executive , you will play a vital role in driving product availability, visibility, and compliance in-store. You’ll bring brands to life through impactful merchandising, promotional activations, and strong retailer relationships, ensuring campaigns are executed to the highest standard.

What You’ll Be Doing

• Execute in-store activities including merchandising, POS implementation, promotional displays, and FSDU builds to maximise brand visibility and sales.
• Complete scheduled store visits in line with client briefs, KPIs, and compliance standards.
• Capture accurate data, insights, and photographic evidence using digital reporting tools.
• Build strong relationships with store managers and colleagues to secure incremental opportunities and enhance brand presence.
• Manage your own territory effectively, demonstrating strong organisation, accountability, and attention to detail.
• Communicate confidently and professionally while delivering excellent customer service.
• Adapt to changing campaign requirements and identify opportunities to drive continuous improvement.
• Represent the company and client with integrity, professionalism, and a results-driven mindset.

What We’re Looking For

• Confident using smartphone apps, including photo upload and reporting tools.
• Highly organised with the ability to manage and prioritise your own workload.
• Strong communication and relationship-building skills.
• Self-motivated and capable of working independently.
• Adaptable, reliable, and results-driven.
• Previous field merchandising, retail, or sales experience and/or experience working within grocery or FMCG environments would be advantageous but not essential.

Why work for us as a Sales Development Executive:

• Pension Plan: Secure your future with a pension plan.
• Holiday Package: Recoup with 20 days of holiday plus bank holidays.
• Company vehicle: Enjoy a company vehicle.
• Life Assurance: Enjoy peace of mind knowing you have 1X life assurance.
• Peppy: Confidential access to expert health support across areas like fertility, menopause, pregnancy, and more.
• DIGICARE+ App: Enjoy convenient access to second opinions from doctors, personalised counselling sessions and expert nutritionist advice.

About Haleon

Haleon is a consumer company that is solely focused on better everyday health. Our people, our brands, our research, our investment and our innovation are focused on improving the everyday health of consumers, throughout all stages of their lives.

We work to put better everyday health in more hands through our superior brands, including Sensodyne, Panadol and Centrum. Our brands are trusted and used by more than one billion consumers and are recommended by health professionals all around the world.

At Haleon, we deliver better everyday health with humanity. For more information, please visit

About CPM

You will be given access to excellent training and development and the support of your manager. CPM is Gold Investors in People accredited, and we are passionate about giving our people the opportunities and training to grow both themselves and their careers.

We are proud to foster an inclusive work environment. We believe in a workplace that celebrates the unique perspectives and skills of all individuals believing this makes us stronger and more innovative.

CPM is an equal opportunities employer. We work in a collaborative environment where great ideas and achievements are shared and celebrated.

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