Senior Campaign Manager (ABM)

• Own the annual roadmap and end-to-end delivery of account-based marketing programmes for strategic target accounts and priority growth opportunities
• Develop 1:1 and 1:few campaigns using account insight, stakeholder and buying committee mapping, personalisation and coordinated sales engagement
• Partner with Sales, Product Marketing, Content, Events and Marketing Operations to design targeted account journeys and activation plans
• Lead execution across content, email, events, paid media, direct outreach and sales enablement, ensuring a coherent experience for each account
• Measure account engagement, buying committee penetration, pipeline progression and commercial impact, then use the findings to optimise investment
• Champion ABM best practice and embed data-driven targeting, personalisation and strong sales alignment across platform marketing

Benefits

• Salary sacrifice pension arrangement
• Private health insurance
• Life Assurance
• 40 days holiday if you work full time
• Dental insurance
• Health assessments
• Critical illness cover
• Will writing
• Power of attorney
• Financial Guidance and Advice
• Holiday buy
• Discounted gym memberships
• Cycle to work
• Interest free season ticket loan
• Electric car lease scheme
• Travel insurance
• Personal accident insurance
• Share Plans
• Give As You Earn (GAYE)
• Volunteering
• Long service awards
• Subscription to Interactive Investor
• Subscription to Finimize
• Employee Assistance Programme (EAP)
• Supportive parental leave policies , delivered regionally (e.g. 26 weeks paid leave in UK for primary and secondary caregivers)
• Employee discount site
• Discounted parking

Experience

• Experience in financial services, fintech, software as a service or another complex business-to-business environment
• Experience with buying committee frameworks, stakeholder mapping or enterprise purchasing journeys
• Deep understanding of consolidators, networks or private equity businesses in the UK advice market
• Experience using artificial intelligence, automation or modern marketing technology to improve account intelligence, personalisation or reporting
• Experience developing personalised campaigns for specific accounts, segments or buying groups
• Knowledge of financial promotions governance and regulated marketing requirements
• A strong commercial mindset and a clear understanding of how marketing supports account growth, opportunity creation and revenue outcomes
• Strong analytical capability, using account insight, engagement data and performance measures to improve effectiveness, alongside a drive to create differentiated, compelling work
• The ability to align closely with Sales teams around account priorities and commercial objectives
• Strong experience in account-based marketing, strategic account marketing, demand generation or business-to-business growth marketing
• Experience supporting strategic account programmes, enterprise sales teams or relationship-led go-to-market models
• Experience with ABM platforms, customer relationship management systems, marketing automation or intent data solutions

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