Senior Content and PR Manager

Senior Content and PR Manager

Liverpool

Up to £55,000 per annum, dependent on experience

What is the role?

We’re looking for an experienced and commercially minded Senior Content & PR Manager to lead two exciting, funded organic growth programmes across the Love2shop and Park brands.

This is a senior role with real influence, responsible for setting and delivering the content, PR, partnerships and authority-building agenda that drives customer acquisition, brand visibility and long-term growth. Working closely with the Head of Brand & Creative and senior stakeholders across the business, you’ll own the strategy, planning and execution of content and PR programmes, directing specialist agency partners and ensuring activity is aligned to commercial objectives.

You’ll have the opportunity to shape the future of two well-established consumer brands, building audience reach through compelling content, earned media, partnerships and affiliate activity. This is a role for someone who enjoys taking ownership, driving momentum across multiple stakeholders and delivering measurable results.

Key responsibilities

• Own and deliver the content strategy and publishing calendar for Love2shop, ensuring content supports customer acquisition, engagement and growth.
• Lead PR, partnerships and affiliate activity for Park Christmas Savings, driving brand awareness and customer acquisition through earned and partnered channels.
• Manage and direct specialist content and PR agencies, setting priorities, approving deliverables and measuring performance against agreed objectives.
• Develop compelling content, campaigns and thought leadership opportunities that strengthen brand authority and increase visibility across key audiences.
• Work collaboratively with Product, Technology, Compliance, Data and Commercial teams to deliver campaigns and supporting customer journeys.
• Build and maintain strong relationships with publishers, media partners, affiliates, journalists and other external stakeholders.
• Oversee organic social activity across the brand portfolio, ensuring channels effectively support wider content and PR objectives.
• Monitor, analyse and report on performance, providing clear insights and recommendations to drive continuous improvement.
• Act as a brand guardian, ensuring all content and communications maintain consistency, quality and compliance.

About you

We’re looking for an experienced content, PR or digital marketing professional who combines strategic thinking with hands‑on delivery.

You’ll have a proven track record of leading successful content and PR programmes, managing agency relationships and delivering measurable commercial outcomes. You’ll be an excellent communicator and editor, confident creating and refining content, briefing external partners and influencing stakeholders at all levels.

To be successful in this role, you’ll ideally have:

• Significant experience in content marketing, PR, digital PR or a related discipline.
• Experience managing agencies, budgets and cross‑functional projects.
• Strong understanding of how content, PR and brand authority contribute to organic growth and customer acquisition.
• Excellent copywriting, editing and briefing skills.
• Strong organisational and programme management capabilities, with the ability to manage multiple priorities and deadlines.
• Experience using data and insight to measure performance and inform decisions.
• Confidence working with senior stakeholders and challenging constructively when needed.
• A proactive, commercially minded approach with a strong sense of ownership and accountability.

Experience in affiliate marketing, partnerships, consumer PR, employee benefits, financial services or regulated environments would be advantageous but is not essential.

About us:

Love2shop is a business bringing vitality to the world of reward and recognition, helping people to celebrate the moments that matter most - at home, in work, at play, or anywhere at all, really. We do that by helping people to offer the gift of choice. With an incredible range of gift cards and vouchers, Love2shop lets lucky recipients open the door to hundreds of top high street brands and retailers - and go spending! They can do that in‑store or online. Sometimes we work in the consumer market, and sometimes we are all about business‑to‑business and insight data tells us that over 60% of the UK population recognises the Love2shop brand.

We’ve been around for more than 55 years so you could say we really know our onions! But we’re also forward‑thinking and progressive having recently been acquired by UK‑based company, PayPoint, so there are many exciting developments to look forward to.

Job type

Our contracted working hours are 36.25 hours per week Monday to Friday, 9am-5.15pm.

This is a hybrid role, based primarily at our Liverpool Head Office, with a minimum of two days per week in the office.

We are focused on ensuring our team enjoy a good work‑life balance, offering a range of benefits.

Benefits

• 25 days’ holiday per year, plus bank holidays
• Company pension scheme
• UK health care cover
• Staff Everyday Benefits card offering discounts with multiple retailers (10%)
• Corporate travel scheme with Merseyrail, Northern rail, Arriva & Transport for Wales
• Vibrant Liverpool city centre office
• Fabulous kitchen space which offers free tea, coffee and refreshments
• Faith room open to all denominations along with dedicated kitchen space for Halal and Kosher food preparation
• Family friendly leave
• Employee social events, lunches and fun activities
• Free refreshments provided

You may have experience of the following: Content Manager, PR Manager, Digital PR, Content Marketing, Content Strategy, Media Relations, Affiliate Marketing, Agency Management, Organic Growth etc

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