We are recruiting on behalf of a prominent multi-franchise approved car dealer group in Cardiff for the position of Marketing Manager.
The Marketing Manager role is a vital leadership position within the company, responsible for shaping and executing the dealership’s marketing strategy across both online and offline channels.
Salary of £40,000 plus bonuses, with an OTE of £48,000
Working hours from 8:30am to 5:00pm Monday to Friday - 30 days annual holiday entitlement, increasing up to 33 days with length of service
Discounts on parts, servicing, and labour
Manufacturer-supported training programmes
Expenses paid for bi-annual staff events (summer and Christmas parties)
Excellent career development prospects within a reputable automotive dealership group operating for over 60 years Duties of a Marketing Manager:
Lead and motivate a team of three Marketing Executives
Develop and implement comprehensive marketing strategies across digital and traditional platforms
Manage outsourced creative and marketing agencies
Oversee website advertising initiatives and campaigns
Organise quarterly product and event marketing campaigns
Analyse digital marketing performance using tools like Google Analytics
Plan and execute SEO and PPC search advertising campaigns to enhance online visibility
Measure the effectiveness of marketing activities and optimise strategies accordinglyMaintain consistent brand messaging and ensure alignment with the company's objectives
Requirements of a Marketing Manager:
Proven experience as a Marketing Manager within the automotive industry or a similar sector
Strong understanding of digital marketing, including Google Analytics, SEO, and PPC campaigns
Relevant marketing qualification or degree is highly advantageous but not essential
Excellent organisational skills with the ability to deliver projects to deadlines
Good IT literacy and effective communication skills
Creative and innovative approach to developing marketing strategies
Ability to work independently and as part of a team
A UK driving licence would be advantageous but is not essential
This role provides a fantastic opportunity for an experienced Marketing Manager to contribute to a well-established automotive business with a strong reputation.
The successful individual will play a central role in driving the company's marketing success and growth.
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