SEO Manager

THE BAMFORD COLLECTION IS A GROUP OF CONSCIOUSLY MINDED LIFESTYLE BRANDS COMMITTED TO NOURISHING AND NURTURING PEOPLE AND PLANET.

SALARY: £45,000-£50,000 per annum
HOURS: 40 hours per week, based in the office.

This role can be based at our office in South Kensington, London or at Daylesford Farm in Gloucestershire.

ABOUT US

What drives and inspires us is the belief that we have a responsibility not just to protect the world around us but to have a positive impact on it too.

The group encompasses an organic farm and retailer; a considered clothing label; botanical skincare, bath and body collections; wellness destinations around the world; and hospitality experiences that foster a sense of community and celebrate the healing power of escapism.

We champion a slow and sustainable way of living, encouraging our customers to make choices that are greener for the planet as well as kinder to their bodies and minds.

We are more than a group of businesses striving to make a difference. We are a way of life.

ABOUT THE ROLE

Bamford Collection is looking for a creative and data-driven SEO Manager to join our growing digital team and play a key role in shaping the organic growth strategy across our luxury lifestyle brands; Daylesford Organic, Bamford , and Daylesford Stays .

Reporting to the Senior Performance Marketing Manager, this role will oversee the development and execution of the SEO strategy across Daylesford Organic, Bamford, and Daylesford Stays. The successful candidate will drive organic growth and increase brand visibility through innovative and effective SEO strategies, including improving our visibility on AI platforms. Working on both technical improvements with our external developers, and content, structural and UX improvements with our marketing, ecommerce and performance marketing team this role is integral to the ambitious business growth.

This is an exciting opportunity for a motivated SEO professional who’s ready to make an impact within a purpose-led, sustainable business working at the heart of a brand collective that celebrates nature, craft, and wellbeing.

RESPONSIBILITIES

• Develop and execute a comprehensive search engine optimisation strategy to drive organic growth, increase business visibility and overall conversion across the Bamford Collection.
• Develop strategies to maximize brand visibility, citation share and product. recommendations across AI search platforms.
• Conduct thorough keyword research and SEO analysis to identify relevant target keywords and phrases to further optimise PLPs, PDPs, journals and blogs.
• Optimise website content, meta tags, headers, and URLs to improve search engine rankings.
• Monitor and analyse website performance using SEO tools and analytics platforms, providing regular reports and recommendations for optimisation.
• Identify technical SEO issues and collaborate with the web development team to implement solutions for improved website performance and user experience.
• Execute link-building activities to ensure quality backlinks from reputable sources.
• Conduct SEO audits, competitive analysis and benchmarking to identify opportunities for improvement.
• Work closely with internal teams—content, design, and product to ensure optimal content performance and seamless integration with marketing campaigns and create high-quality, keyword-reach content.
• Stay updated with the latest search engine algorithm changes and industry trends to adapt SEO strategies accordingly.

SKILLS & EXPERTISE

• 5+ years of experience in SEO, preferably within wellness and lifestyle brands or D2C eCommerce.
• Strong technical SEO knowledge, with experience in Magento preferred.
• Proven ability to work cross-functionally and collaborate with colleagues across different functions.
• Strong project management skills and keen attention to detail.
• Data-driven mindset with a strong understanding of SEO analytics and reporting. Creative thinking and problem-solving skills to drive organic growth.
• Excellent written and verbal communication skills.
• Experience managing senior stakeholders and presenting insights effectively.
• Ability to multitask and thrive in a fast-paced, dynamic environment.

PERKS AND BENEFITS

• Discounts: We offer a range of discounts on our products, treatments, and diningexperiences from day one.
• Local gym discounts
• Padel Discount
• Electric Car Scheme (subject to criteria)
• Volunteering Days: Employees are offered one paid day per year to volunteer with acharity of their choice.
• Private Medical: We offer subsidised private medical insurance through Bupa.
• Pension Scheme: Pay up to 9% of your salary into your pension each month; wecontribute up to 4.5%.
• Life Assurance: We offer life assurance cover, equivalent of up to a year of your annual salary.
• Mental Health Support: Our Employee Assistance Programme provides 24-hour support, seven days a week.

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