Lead Digital Analyst

Lead Digital Analyst
Predominantly remote - Birmingham/London (1x day per quarter)
£50,000 - £56,000

An opportunity to take ownership of digital measurement strategy in a highly visible role spanning analytics, technology and business decision-making. You will combine strategic thinking with hands-on technical expertise, defining how digital performance is measured while influencing stakeholders and developing analytics capability.

The Company

They are an established organisation operating across the UK with an international reach. Data and analytics play an important role in understanding performance and supporting better decisions. They offer a flexible, hybrid working environment, with Birmingham serving as the primary office location.

The Role

As Digital Analytics Lead, you will:

• Lead measurement strategy across websites, campaigns, digital products and customer journeys.
• Translate business objectives into measurement frameworks, KPI structures and actionable analytical questions.
• Design tracking strategies, event taxonomies, data layer requirements and reporting specifications.
• Provide hands-on technical leadership across GA4, Google Tag Manager, BigQuery and browser DevTools.
• Work with developers, agencies, product, BI and data teams to embed measurement throughout digital delivery.
• Lead analytics governance, consent management and data quality practices.
• Investigate tracking and data quality issues and ensure analytics solutions remain scalable and privacy conscious.
• Turn complex digital data into recommendations that influence priorities and improve performance.
• Manage and develop a digital analytics specialist while acting as a trusted analytics partner to senior stakeholders.

Your Skills & Experience

You will need:

• Strong commercial experience leading digital measurement strategy and designing analytics solutions.
• Hands-on expertise with GA4 and Google Tag Manager, including data layers, event design, tracking implementation, QA and troubleshooting.
• Experience turning business challenges into measurement frameworks, KPIs and analytics requirements.
• Knowledge of BigQuery and how measurement supports downstream data models, BI and reporting.
• Strong understanding of analytics governance, GDPR, PECR, cookie consent and privacy-conscious measurement.
• Experience collaborating with developers, agencies, product teams, marketers and data specialists.
• Strong stakeholder management and communication skills across technical and non-technical audiences.

Experience with SQL, Databricks, Power BI, Tableau, Looker Studio, JavaScript, product analytics or advanced consent management would be beneficial.

What They Offer

• Salary up to £56,000, dependent on experience.
• Permanent, full-time position.
• Hybrid working with Birmingham as the primary office location.
• Opportunity to own digital measurement strategy and influence organisation-wide approaches to analytics.
• People management and continued professional development within data and analytics.

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