Marketing Manager - Commercial Products

At TÜV SÜD Group we are passionate about technology. Innovations impact our daily lives in countless ways, and we are dedicated to being a part of that progress. We test, we audit, we inspect, we advise. We never stop challenging ourselves for the safety of society and its people. We breathe technology, we strive for professional excellence, and we leave a mark. We take the future into our hands.

As Business Partner Commercial Products (COM) for Europe, you partner mainly with the operational Business Unit COM in European countries (mainly UK) to adopt and/or establish marketing strategies to achieve the regional business goals. Acting as the market's counterpart of the Divisional Marketing BPs you ensure marketing activities are aligned with the divisional topics/strategy and tailored to the regional needs and priorities. You actively participate in global BP meetings to identify potential synergies and support to leverage cross-regional efficiencies within the BP team. Depending on the localisation level of solutions you adopt, adjust or develop and execute Marketing Plans that are tailored to the needs of the region or local business together with the Marketing Hub specialists, brand, business and sales. This role requires strategic thinking, strong stakeholder management skills to navigate the matrix environment, and a mindset focused on marketing excellence by developing effective, target-oriented solutions.

Main Responsibilities Incl. Deliverables

• Strategic Marketing: Partner the operational units through an outside-in (customer-oriented) approach. Align marketing initiatives with business priorities, revenue targets, and market expansion plans. Offer comprehensive advice on all marketing activities, develop and implement strategic marketing plans tailored to the regional business needs.
• Market insights: Leverage market data, customer insights, and competitive intelligence to provide regional insights for the regional product marketing strategies, positioning, messaging, and go-to-market plans. Actively provide regional (customer) insights to be included into the global marketing strategy.
• Content Strategy: Based on a value proposition and depending on the localisation level of a service, adopt, adjust or develop a marketing, communication and content strategy for the target market(s), including buyer personas. Align with the Divisional and other regional BPs.
• Market Activation: Depending on the localisation level of a service you adopt, adjust or design regional marketing campaigns and collaboratively ensure the execution with the Marketing Hub specialists.
• Performance Monitoring and Analysis: Ensure that all regional campaigns are results-driven and lead to measurable business impact. Collaboratively track and analyse marketing KPIs and regularly report on the effectiveness of the marketing campaigns, programs, and initiatives and ensure optimisation. Collect and leverage customer feedback to continuously enhance marketing efforts and ensure that the approach is responsive to customers’ needs and preferences in the regions.
• Cross-functional Collaboration: Collaborate and work closely with internal Marketing Hub teams, business, sales and other functions to ensure cohesive and effective marketing efforts. Work closely together with the other BPs globally to identify synergies and cross-regional efficiencies.

Qualifications

• Degree in marketing, business administration, communication or a comparable field of study
• Professional experience in strategic marketing, preferably in a B2B environment or agency work.
• Strong marketing skills in strategic marketing, omnichannel campaign planning, and content marketing.
• Knowledge of digital marketing principles, technologies, and analytics.
• Proven ability to work in an international business environment.
• Strong ability to manage stakeholders demands.
• Business fluent written and verbal communication skills in English.
• Structured and solution-oriented approach to work with high-quality standards.
• Candidate must be confident, resourceful, self‑motivated, team-oriented, flexible, adaptable and possess a high level of initiative.

We are committed to be an inclusive and diverse workplace by welcoming people of all backgrounds. We want Diversity & Inclusion (D&I) to be a foundation of our company and create an environment where all our employees can trust they will be treated with respect, regardless of gender, nationality, ethnic background, faith, beliefs, disabilities, age, sexual orientation, or identity. As such, our employees are expected to behave at all times in a manner consistent with TÜV SÜD Group Code of Ethics and Company values.

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