About Gotobeat
Gotobeat is an AI-native live entertainment company. We use data to forecast demand, sell tickets and we run the events end-to-end.
In 2026, we're on track to deliver 1,000+ shows across 16 countries and 500+ partner venues , representing strong year-on-year growth.
Today, we work across live music, club nights and comedy .
We're growing quickly, and we're looking for experienced promoters who want to build something of their own within that growth.
The Role
We're hiring a full-time Senior Event Promoters to own and grow individual genres in the UK, including but not limited to:
- K-pop / J-pop / C-pop
- Desi / South Asian music and culture
- Other strong genres with passionate communities are very welcome
This role is particularly suited to someone entrepreneurial: a promoter who already understands their scene, has ideas and relationships of their own, and wants the structure, technology, operational support and resources to take what they do further .
You may already be promoting independently or non-independently, building your own network or spotting opportunities that can be overlooked. We want to give you the platform to turn that into something bigger.
What You'll Do
- Build your scene: Identify emerging and established artists with strong live potential and develop a clear identity and presence for your genre within Gotobeat.
- Create opportunities: Spot artists, communities and live concepts that may be underserved by traditional promoters and turn them into commercially viable events.
- Book shows: Source and negotiate deals with artists, agents, managers and labels across the UK.
- Grow your network: Build long-term relationships with the people shaping your scene — from agents and managers to labels, media, tastemakers and independent promoters.
- Structure smart deals: Use Gotobeat's data — including capacity, demand forecasts, historical sales and event performance — to inform offers and reduce guesswork.
- Own your pipeline: Build a consistent flow of opportunities and take responsibility for developing your genre over the long term.
- Stay hands-on: Work alongside operations on ticketing, allocations, timelines and show setup rather than simply handing a deal over after signature.
- Track performance: Monitor ticket sales against forecasts, identify underperformance early and use those learnings to improve future bookings.
- Manage deal administration: Review contracts for commercial and operational risk and keep booking and deal records accurate and up to date.
What We're Looking For
- 4–5+ years of professional experience promoting, booking or programming.
- An established network of artists, agents, managers, labels or other industry partners active within your scene in the UK.
- A proven track record of booking and delivering successful live shows.
- Strong commercial understanding of guarantees, splits, all-in deals, settlements and event economics .
- Confidence using capacity, ticket sales and audience data to make booking decisions alongside industry knowledge and instinct.
- Strong negotiation and relationship-building skills.
- A hands-on mindset and willingness to stay involved beyond the initial booking.
- Willingness to travel across the UK for shows and industry events.
- Fluency in English. Language skills relevant to your genre or community are a strong advantage.
Most importantly, we're looking for someone entrepreneurial: someone who wants to treat their genre like a business they are building, rather than a roster they are simply servicing.
Nice to Have:
- Deep credibility within your genre's wider community, including relationships with fans, media, promoters and tastemakers.
- Experience booking across adjacent or crossover genres.
- Festival programming or booking experience.
- Experience identifying emerging artists before they move into larger venues.
What We Offer:
- Real ownership: Build and lead Gotobeat's presence within your genre rather than simply executing someone else's booking strategy.
- A growing platform: Join a company delivering 1,000+ shows across 16 countries, with significant room to expand your remit as the business grows.
- Data-driven booking tools: Access to Gotobeat's demand forecasting, ticketing and event-performance data to support your decisions.
- Career progression: Opportunities to expand into larger tours, new markets, festivals and other areas of the business.
- Competitive salary , dependent on experience.
- Full-time position with significant ownership over your booking pipeline and genre.
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