Senior VP of Sales - Conferences and Events sector

The Senior Vice President of Sales will be responsible for leading and developing the company's UK commercial function , with overall accountability for revenue generation across sponsorship, exhibition sales, delegate acquisition and key account management activities.

This person will play a pivotal role in driving commercial performance, enhancing sales effectiveness and building a high-performing revenue organisation capable of supporting the company's continued growth ambitions.

The successful candidate will bring a proven track record of leading sizeable sales teams within conferences, exhibitions and events, combining strategic leadership with strong operational execution.

Key Responsibilities

• Define and execute the UK sales strategy in line with the company's growth objectives.
• Lead all UK-based commercial and operational teams, ensuring alignment, accountability and consistent performance.
• Partner with the executive leadership team to identify growth opportunities and optimise commercial performance across the portfolio.
• Create and embed a high-performance sales culture focused on growth, customer engagement and operational excellence.
• Lead, coach and develop a commercial organisation of approximately 50 professionals through a team of direct reports.
• Build leadership capability and succession plans across the sales function.
• Establish clear performance metrics and accountability frameworks.
• Foster a culture of collaboration, continuous improvement and professional development.

Revenue Growth

• Hold full accountability for delivery of revenue targets across conferences, exhibitions, sponsorship and delegate sales.
• Drive new business acquisition while maximising client retention, renewal and upselling opportunities.
• Develop and implement strategies to increase average contract value, customer lifetime value and overall sales productivity.

Ideal Candidate

• Significant sales leadership experience within conferences, exhibitions and events sectors.
• A demonstrable track record of leading large commercial and operational teams and delivering substantial revenue growth.
• Experience managing multi-million-pound revenue portfolios and complex sales environments.
• Strong leadership credentials, with the ability to motivate, develop and retain top commercial talent.
• Excellent strategic, analytical and commercial skills.
• Strong executive presence with exceptional relationship-building and stakeholder management capabilities.
• Commercially ambitious and growth-oriented.
• Strategic thinker with a strong bias for action.
• Inspirational leader who enjoys building high-performing teams.
• Collaborative, resilient and highly credible with senior stakeholders

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