CRM Data & Audiences Lead: Personalization & Growth

CFA Institute is seeking a CRM Data & Audiences Lead to drive data-driven marketing strategies and personalized customer engagement. You will develop segmentation, data models, and lifecycle campaigns across CRM and paid media, collaborating with Data Engineering, Data Science, and Marketing Analytics teams.

The role emphasizes governance of customer data, agile delivery, and continuous improvement of the marketing operating model, with strong emphasis on SFMC and Data Cloud capabilities.

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