Head of Digital

(Midlands, hybrid) | (Competitive + benefits)

A highly profitable consumer business in a rapidly expanding sector is looking for a Head of Digital to lead digital strategy, with a particular focus on customer acquisition and website conversion.

Following consistent year-on-year growth, this is an exciting time to join a purpose led organisation with ambitious plans for continued expansion.

Leading a team of digital specialists, alongside external agencies, you’ll own digital acquisition and conversion performance. You’ll combine strategic direction with practical expertise to generate high-quality enquiries, optimise the customer journey and deliver measurable and sustainable growth.

The role:

• Lead digital strategy and performance.
• Manage budgets to maximise acquisition efficiency and return.
• Improve website conversion through insight, testing and optimisation.
• Develop the internal team and drive agency performance.

About you:

• Strong acquisition and conversion expertise, including both national and local search.
• Proven success driving acquisition and conversion in a consumer business.
• Experience leading specialist teams and managing agencies.
• Commercially focused, analytical and confident translating strategy into results.

This is a rare opportunity to take ownership of digital growth in a successful business where commercial ambition and purpose go hand in hand.

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