Performance Marketing Manager for Financial Services

Описание:

St. James's Place is transforming its business to become more scalable and efficient, investing in technology and streamlining its operations. *Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

Задачи:

• Develop and deliver integrated, full-funnel media strategies to support business growth and lead generation
• Plan, implement and optimise paid media campaigns across Paid Search, Paid Social, Display, Native and Online Video
• Work with internal teams and agency partners to turn business objectives into media plans and investment strategies
• Monitor campaign performance and provide reporting, analysis and recommendations to stakeholders
• Use data from Google Analytics, advertising platforms and CRM systems to guide optimisation and decision-making
• Design and implement A/B testing across creative, messaging, audience targeting and campaign approaches
• Identify and evaluate media opportunities, technologies and best practices to improve performance
• Support personalisation and optimisation across the website and digital customer journeys to improve engagement and conversion
• Align media activity with wider business objectives in collaboration with Brand and Campaign teams
• Manage audience activation strategies using first-party and third-party data where appropriate

Требования:

• Proven experience managing and optimising multichannel paid media campaigns across Paid Search, Paid Social, Display and Online Video
• Strong proficiency with Google Analytics, Google Ads and Meta Ads Manager, and ability to turn data into actionable insights
• Experience developing performance reports, analysing campaign effectiveness and making clear recommendations to stakeholders
• Strong stakeholder management and communication skills, with experience working across marketing teams and external agencies
• Будет плюсом: Google Ads and/or Google Analytics certifications, experience with customer data platforms (CDPs), first-party data activation and personalised customer journey optimisation

Условия:

• Discretionary annual bonus scheme based on individual and company performance
• 28 Days' annual leave plus bank holidays, with the option to purchase up to 5 additional days
• Company-funded private medical insurance for the employee and immediate family
• Non-contributory employer pension contribution of 10%, increasing with length of service up to 15%, with the option to increase it through salary sacrifice
• Enhanced parental leave with up to 26 weeks' full pay
• Company-funded critical illness cover, income protection and life assurance
• EV salary sacrifice scheme through Tusker

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