Trade Marketing Manager

Trade Marketing Manager - Premium Spirits Portfolio – South of England - Up to £55k plus travel and bonus

Are you a dynamic marketing professional with a passion for premium drinks? Do you thrive on brand growth and visibility in competitive markets? We’re seeking an experienced Trade Marketing Manager to join our client’s team and play a pivotal role in expanding their brand’s presence across the on-trade sector, with opportunities to influence off-trade and ecommerce channels.

The Trade Marketing Manager will be vital in managing the overarching strategy of trade marketing, building creative ideas across large multi-site operations and driving growth in the rate of sale with support from route-to-market partners. The role requires an experienced trade marketeer from the Drinks FMCG industry, with a hybrid working model.

Benefits

• Competitive bonus and salary potential, along with travel
• Progression and development within this growing business
• Autonomy and the chance to shape future projects and strategies

Responsibilities

• Develop and implement trade marketing strategies to increase visibility, sales, and loyalty within the on-trade sector (bars, pubs, restaurants)
• Collaborate with sales teams to create compelling activation plans and promotional campaigns tailored to channel-specific needs
• Drive innovation and manage marketing assets, supporting budget and forecast management
• Manage agency partnerships across trade shows and activations, building long-term relationships
• Deliver impactful brand activations at key trade events, launches, and customer-facing initiatives
• Monitor market trends and competitor activity to identify opportunities for growth and differentiation
• Support the off-trade and grocery strategy, ensuring brand alignment and consistency across all touchpoints
• Manage budgets and track ROI, ensuring efficient use of resources

Ideal Candidate

• Experienced in the Drinks FMCG sector, with a proven track record of success in trade marketing roles
• A strategic thinker with the ability to execute and deliver measurable results
• Familiar with the nuances of the on-trade landscape and how to effectively engage and influence decision-makers in the channel
• Creative and data-driven, able to balance bold ideas with analytical insights
• Based in or around London, with the flexibility to travel as required
• Passionate about premium brands and eager to be part of a team that is redefining the market

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