Creative Content Lead

About Us

Founded in Dubai only 5 short years ago, and we're already growing internationally.

Humantra is a global wellness brand on a mission to help people achieve optimal hydration and unlock their best daily performance.

We believe hydration is the most overlooked foundation of health, energy, and mental clarity. Our electrolyte solutions are designed to support modern lifestyles - whether that’s training, travelling, working, or simply getting through a busy day.

The Opportunity

We’re building daily hydration into a category of its own, and content is at the heart of how people discover, understand and fall in love with Humantra. We’re now looking for a Creative Content Lead to help us make a lot more of it in-house.

This is a hands-on role for a true content maker. You’ll be a content creator, videographer and editor in one. Working within the Creative team, you’ll turn briefs and ideas into finished video, photography and motion content across organic and paid channels. You’ll work closely with our Social and Growth teams to tell the brand’s story, drive engagement, and give Growth a steady pipeline of creative to test and scale.

You’ll be behind the camera on everything from studio shoots and lifestyle content to launches, events and partnerships. You’ll be back in the edit turning it into scroll-stopping clips, brand films and animation. And you’ll travel across the UK and internationally to capture it.

If you love the whole process from shot list to final cut, get a buzz from seeing your work perform, and want to shape how a fast-growing brand shows up across every channel, this is the role for you.

What you’ll own

Content Creation

• Working with the Creative team to develop ideas, shot lists and visual references.
• Shooting video and photography across studio, location, event and lifestyle settings, using both professional kit and mobile.
• Capturing compelling product, food and drink, lifestyle and partnership content, and guiding people on camera to get the best out of them.
• Shooting and editing content for launches, campaigns, retail, events and PR moments.

Editing & Motion

• Editing everything from fast-turnaround social clips and short hooks to longer brand films.
• Handling colour grading, sound, music, captions and subtitles, and adapting content for each platform and placement.
• Creating motion graphics, kinetic typography and 2D animation that bring product benefits and brand stories to life.
• Keeping all content consistent with brand guidelines and the relevant licensing, claims and disclosure requirements.

Social & Performance Creative

• Working with Social on platform-native content, always-on series and reactive posts.
• Spotting relevant trends and cultural moments, and producing both UGC-style content and polished brand assets.
• Partnering with Growth on paid social creative, developing hooks, edits and variations for testing.
• Using performance insights to refine content and build on the formats that work.

Collaboration & Delivery

• Managing your own workload, deadlines and feedback rounds, and keeping the Creative, Social and Growth teams in the loop.
• Sharing work in progress and delivering final outputs in the right formats, clearly labelled and organised so teams can find and use them easily.
• Looking after our camera, lighting and audio kit.
• Travelling within the UK and internationally for shoots, events and partnerships as needed.

Skills & behaviours

Required

• 5+ years' experience as a content creator, videographer or editor, in-house or agency side.
• A strong social-first portfolio, including food and drink work alongside other relevant sectors.
• Confident camera, lighting, composition and audio skills, on both professional kit and mobile.
• Advanced editing skills in Adobe Premiere Pro or DaVinci Resolve, plus CapCut for quick social edits.
• Motion design and animation skills in After Effects or similar.
• A great eye for photography, colour and sound, with the ability to balance brand consistency with fresh ideas.
• A proactive, collaborative approach. You can juggle multiple projects and fast feedback without dropping a beat.
• London-based, with the right to work in the UK and flexibility to travel.

Nice to Have

• Experience with a fast-growing DTC or challenger brand. You know what it means to move fast and figure things out.
• Experience creating paid social content informed by performance data.
• 3D animation, product rendering or drone filming skills.
• Curiosity about AI tools for video, image and audio creation.
• An interest in health, wellness, sport or hydration.

Why Join Humantra?

Joining Humantra means real ownership and impact from day one. It’s that simple.

In every role you’ll work closely with our lean, high-performing team that values impact, pace, and collaboration. We’re looking for those who never settle for the status-quo to help build the engine to power our next stage of growth.

Our HuMANTRA's

• Impact over Ego
• Togetherness
• Radical Ownership
• Proper Conversations
• Wired for Growth

Benefits

• Premium Private Healthcare Insurance
• Monthly wellness perk (gym, supplements, etc.)
• 25 days annual leave + your birthday off!
• 1 Week 'Work from Anywhere' per year
• Plus more!

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