Account Manager - Travel and Destination Marketing

Four is looking for a tenacious, travel marketing savvy account manager to join its travel and destination team. You will work across national and regional tourist boards, destination management organisations, cruise lines and visitor attractions, in the UK and in international markets. The role spans integrated destination strategies, consumer campaign activations, trade and sales development, stakeholder work and audience insight. Our work in the sector includes Costa Rica Tourism, Visit Victoria, Tenerife Tourism and Miami. You will be working at the cutting edge of AI-powered communications.

You will bring our clients’ stories to life in an engaging and creative way, across sales and marketing channels. From working closely with trade partners to develop product and programmes to working with brand partners and keynote influencers to communicate client USP’s. You will work with the team to develop annual sales and marketing plans, project campaign proposals to strategic vision and plan development.

You’ll enjoy a fast-paced, exciting environment where you can use your attention to detail as well as let your creativity roam free. We’re renowned for our training and for giving people the skills to develop stellar careers in the travel sector and build relationships for life.

You will:

• Love travel and be interested in the issues and opportunities across tourism, destinations and the visitor economy
• Enjoy research and be communicating latest trends and ideas
• Have digital and social marketing experience
• Be comfortable using responsible AI to improve efficiency, super-power your delivery and imagine new approaches to client campaigns
• Work with trade partners to grow product and sales
• Be confident at presenting to agents and clients
• Provide on the ground, pre- and post-event support for client events
• Arrange and manage trade fam trips
• Brief internal teams at Four and external media partners on upcoming campaign as well as project manage delivery of activity
• Support integrated campaigns working with our colleagues in media planning and buying, audience research and insight, creative and design, and our culture and place teams
• Collaborate with our AI prompt engineers, insight analysts, film producers, designers and strategists
• Have experience of working on client sales and marketing plans
• Become an integral part of each client team, building excellent relationships with clients and colleagues - arranging weekly calls and ensuring all reporting and billing is up to date
• Track and analyse reporting and results
• Contribute to tender and framework submissions for public sector clients, where much of this work is won

You have:

• Two to four years' agency or in-house experience in travel, tourism or destination marketing
• Experience in working with multiple clients at one time
• A genuine interest in travel marketing, destinations and the visitor economy
• Experience in B2C and or B2B marketing
• Commercial awareness and ability to manage accounts profitably and within budget
• Not required but a bonus if fluent in Spanish, Italian, French or Welsh
• Ability to prioritise workload and meet deadlines
• Good knowledge of Word, Excel, PowerPoint and other general computer skills
• Ready to work with our AI team to develop new skills and work at the forefront of AI in marketing and communications
• Enthusiasm and a proactive, can-do attitude
• Good teamwork skills
• Are able travel in the UK and abroad for work

Equality and diversity statement:

We are proud of our diverse community at Four and are committed to reflecting the diversity of the world in which we live. We strive to improve our diversity and welcome applicants from all backgrounds, especially those from minority and under-represented groups.

We do not discriminate on the grounds of age, disability, sex, sexual orientation, gender reassignment, gender identity, marriage, civil partnership, pregnancy and maternity, race (including colour and ethnic or national origins), religion or belief. To the extent possible, we remove this information from CVs submitted to managers during the assessment process.

Industry-leading flexible working

Our flexible working policy is one of the most forward-looking in the industry, designed to balance what is best for both staff and our clients. Across all offices and locations we give staff the ability to decide where they work for much of their week.

To ensure we retain the best levels of teamwork and on-the-job learning we ask staff to be ‘on-site’ either in our office, with a client or at an event for at least three days a week. One of those days is spent as a team day in the office for meetings, brainstorms, planning and catch-ups.

For the rest of the week staff can work from any location unless they have other face-to-face commitments such as client meetings and events, team meetings or training.

AI-enabled thinking: world-class tools and training to supercharge your ideas

Location: Wales (Cardiff), London or Sheffield

We welcome applications from people with disabilities and neurodivergent individuals, and we’re happy to provide reasonable adjustments throughout the recruitment process.

Please note: We do not accept CVs from recruitment agencies.

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