For our team in London, located in the heart of Soho close to Oxford Circus, we are looking for an SEO & GEO Manager 100%.
In this versatile role, you will help shape the online presentation of Victorinox, bringing the brand and its products to life across digital touchpoints while contributing to global e-commerce growth. You will join an open, dynamic and international team where you can take ownership, contribute your expertise and make a real difference.
Develop and execute global SEO & GEO strategies to drive organic traffic, revenue and visibility across search engines and AI platforms
Initiate and manage technical SEO projects, including page speed, structured data, schema markup and canonicals
Monitor and optimize organic search and AI visibility using relevant analytics tools, continuously improving KPIs and tracking
Conduct keyword-, entity- and competitor research to identify trends, quick wins and long-term growth opportunities
Act as the in-house expert for organic and AI search
Close collaboration with content, development, UX, marketing and local markets
Stay up to date with search algorithm developments, AI search trends and emerging optimization techniques
Drive new initiatives in areas such as Social SEO and Marketplace SEO
Profile
Degree in Marketing, Business Management or a related field
Several years of hands-on experience in content and technical SEO, ideally within an international e-commerce environment
Proven track record in improving organic search performance (visibility, traffic, E-Commerce revenue) and experience with AI-powered and generative search
Strong understanding of complex, multilingual, international websites and e-commerce environments
Proficiency with analytics tools such as Ahrefs, Semrush, Screaming Frog, Google Search Console, GA4 and Similarweb
Strong technical knowledge and a solid understanding of frontend web technologies
Experience in strategy development, project management and working with agencies and cross-functional teams
Strong analytical and presentation skills combined with a proactive, solution-oriented and hands-on approach
Knowledge of BigQuery, Power BI, Tableau and Looker is an advantage
A dynamic and international working environment with plenty of creative freedom and ownership
25 days of annual leave plus Bank Holidays
Competitive compensation and benefits, including private medical insurance, life insurance and a health cashback plan
30% employee discount in Victorinox stores worldwide
Continuous learning and development opportunities, including in-house training and support for further external training
A unique, family-oriented company culture built on strong values and long-term, sustainable thinking
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