Senior Brand Manager (Maternity cover - 9 months)

London Source: WhatJobs

See advert for pay

Description du poste et Missions

We are looking for an experienced Senior Brand Manager to join the team on a maternity cover contract.

This is a broad role with responsibility for driving the brand strategy and delivering key commercial moments, including Christmas and Easter. The role spans consumer insights, integrated campaigns, retailer sell-in, partnerships, content, PR and influencer marketing.

You will work closely with Sales and cross-functional teams, as well as our creative, media, PR, influencer and research agency partners.

Key Responsibilities

Consumer & Market Insights: Lead key consumer research projects with partners such as Kantar and Attest, turning insights into clear recommendations for the brand.
Category & Retailer Sell-In: Lead the development of compelling Christmas and Easter sell-in presentations, working closely with Sales and leveraging consumer, category and performance insights.
Campaign Management: Plan and deliver key Christmas, Easter and shopper campaigns across media, digital and in-store, from briefing through to execution and evaluation.
Content & Social: Lead the brand's content and social strategy and execution, working with agency partners to deliver engaging and effective content.
IM & Advocacy: Lead the PR, influencer marketing and advocacy strategy across key brand moments, working closely with agency partners to develop engaging content and drive awareness, conversation and earned reach.
Partnerships: Identify and deliver relevant brand partnerships that build awareness, reach and brand equity.

Profil recherché

What We're Looking For

Strong brand management experience, ideally within FMCG.
Experience delivering integrated marketing campaigns.
Strong consumer and commercial understanding.
Experience working with Sales and developing retailer/customer presentations.
Good understanding of media, social, PR, influencer marketing and shopper activation.
Strong project and stakeholder management skills.
Comfortable managing multiple agencies and projects simultaneously.
Hands-on, proactive and able to quickly take ownership of the role.