Digital Marketing Specialist (Part Time) at lucy and phil limited

Apply for Digital Marketing Specialist (Part Time) at lucy and phil limited in Burnham, ENG, GB. This Full time on site position offers great opportunities for career growth.

Growth & Digital Marketing Specialist Company: Lucy & Phil Ltd Location: 46-48A Dorney House, Burnham, Sl1 7JP Job Type: Part-time Pay: £15–£25 per hour, depending on experience Performance: Additional performance-based rewards available

About Lucy & Phil Ltd

Lucy & Phil Ltd is a growing integrated property services company providing: Construction New Builds Commercial & Residential Cleaning Facilities Management Removals & Relocations Storage Waste Management Property Maintenance

We are investing heavily in our digital growth and are looking for an ambitious Growth & Digital Marketing Specialist who can take ownership of our online marketing and generate measurable commercial results. This is not a traditional marketing role. We are not looking for someone who simply schedules social media posts, produces reports or waits for instructions. We are looking for someone who can identify opportunities, create strategies, execute quickly, test ideas and generate business.

THE OPPORTUNITY

You will play an important role in growing Lucy & Phil Ltd through digital marketing. You will have the freedom to bring your own ideas and develop campaigns across: SEO → Google Ads → Local SEO → Website → Lead Generation → Conversion → Revenue. You will work directly with management and have the opportunity to see your ideas implemented quickly. We want someone who can say: "I have an idea. Here's the strategy, here's why I believe it will work, and here's how we'll measure it." Then execute it.

WHAT YOU WILL BE RESPONSIBLE FOR

• SEO
• Take ownership of our organic search growth. You will: Develop and implement SEO strategies Conduct keyword research Identify high-value commercial keywords Optimise existing service pages Develop new service pages Develop location pages Improve internal linking Optimise title tags and meta descriptions Improve headings and page structure Develop SEO content strategies Conduct competitor research Identify technical SEO opportunities Monitor Google Search Console Monitor rankings and organic traffic Develop legitimate backlink and digital PR strategies Improve local search visibility. The objective is not simply more traffic. The objective is more qualified business enquiries.
• GOOGLE ADS & PPC
• Take responsibility for our paid search performance. You will: Manage Google Ads campaigns Manage Performance Max campaigns Develop Search campaigns Conduct keyword research Develop search themes Create and test advertisements Manage negative keywords Analyse search terms Monitor CPC and conversion rates Optimise campaign budgets Improve targeting Test different messaging Improve landing-page performance Reduce wasted advertising spend Identify high-value services and opportunities Continuously optimise campaigns. You should understand the difference between: Clicks and profitable customers.
• LEAD GENERATION
• Your focus will be on generating qualified leads. You will develop strategies to increase: Telephone enquiries Website enquiries Quote requests Commercial enquiries Contract opportunities Recurring customers High-value projects. You will analyse where our best customers come from and focus our marketing resources accordingly.
• GOOGLE ANALYTICS & TRACKING
• You will ensure that we understand exactly what our marketing is producing. You will work with: Google Analytics 4 Google Search Console Google Tag Manager Google Ads conversion tracking Google Business Profile Website analytics. You will monitor: Traffic Leads Conversion rates Cost per lead Cost per acquisition Revenue ROAS Customer acquisition Campaign performance. We want to know: Where did the customer come from? How much did it cost to acquire them? How much revenue did they generate?
• LOCAL SEO
• Lucy & Phil Ltd operates across multiple locations and service areas. You will develop strategies to increase visibility for searches relating to our services and locations. This includes: Google Business Profile optimisation Local keyword research Location landing pages Local citations Local content Reputation and review strategies Local authority building Competitor analysis.
• WEBSITE & CONVERSION OPTIMISATION
• Traffic alone is not enough. You will identify ways to turn visitors into enquiries. You will: Analyse website performance Identify conversion problems Recommend landing-page improvements Improve calls to action Test page messaging Improve quote-request journeys Identify pages generating the most enquiries Work with developers and designers where required Recommend improvements based on data.
• CREATIVE MARKETING
• We want someone who is genuinely creative. You will have the freedom to develop: New advertising concepts Campaign ideas Content strategies Video concepts Landing-page concepts Local marketing campaigns Partnership campaigns Lead-generation funnels Promotional campaigns New customer acquisition strategies. If you believe something could work, we want you to bring the idea forward. You will be encouraged to experiment, test and innovate.
• CONTENT STRATEGY
• You will help develop content that attracts customers and strengthens our brand. This can include: SEO articles Service pages Location pages FAQs Case studies Project showcases Before-and-after content Video marketing concepts Commercial service content Educational content. The focus will always be on content that contributes to visibility, trust and commercial growth.

PERFORMANCE & IMPMEDIATE IMPACT

We want someone who can make an impact from Day 1. You will not be joining us simply to maintain existing marketing activity. From the beginning, you will be expected to: Identify opportunities Review existing campaigns Find areas for improvement Take action Test strategies Generate qualified leads Improve campaign performance Bring new ideas to the business. We value initiative over waiting for instructions. You will have the freedom to challenge existing approaches and introduce new strategies.

PERFORMANCE-BASED REWARDS

We believe exceptional performance should be recognised. In addition to your normal pay, there will be opportunities for performance-based rewards and bonuses. Rewards may be linked to measurable commercial performance such as: Qualified leads New customers Revenue generated Cost per qualified lead Conversion improvements Google Ads performance Organic growth Recurring business Return on advertising spend. The greater the measurable value you create, the greater the opportunity to be rewarded. The exact performance structure will be discussed with the successful candidate.

WHO WE ARE LOOKING FOR

We want someone who is: Ambitious Creative Commercially minded Analytical Entrepreneurial Results-driven Proactive Curious Confident Self-motivated Comfortable taking ownership Comfortable working independently Comfortable testing new ideas Comfortable being measured on results. You should be someone who naturally asks: "How can we improve this?" rather than simply: "What do you want me to do?"

ESSENTIAL EXPERIENCE

You should have practical experience in several of the following: SEO Google Ads Performance Max PPC Google Analytics 4 Google Search Console Google Tag Manager Google Business Profile Keyword research Local SEO Conversion optimisation Lead generation Website optimisation Digital analytics Content marketing You should be able to demonstrate real-world results from your previous work.

DESIRABLE EXPERIENCE

Experience within any of these sectors would be beneficial: Construction Property Cleaning Facilities management Removals Storage Waste management Home improvement Trades Local service businesses B2B services. However, results and ability matter more to us than industry background.

INTERVIEW & SELECTION PROCESS

Our recruitment process is designed to identify people who can actually deliver results. Stage 1 Application CV + campaign examples + measurable results. Stage 2 Marketing Challenge Shortlisted candidates will receive a practical marketing challenge based on Lucy & Phil Ltd. We want to understand how you think, not simply what is written on your CV. Stage 3 Interview We will discuss: Your previous results Your marketing philosophy Your creative ideas Your approach to Google Ads Your SEO strategy Lead generation Analytics Commercial thinking How you respond when something doesn't work Stage 4 Final Discussion We will discuss responsibilities, targets, compensation and performance-based rewards.

WHAT WE OFFER

£15–£25 per hour depending on experience Part-time or full-time opportunity Flexible working arrangement Remote / hybrid working Direct access to company management Freedom to develop and test ideas Opportunity to take ownership of digital growth Performance-based rewards Opportunity for increased responsibility Long-term career development Opportunity to become a key member of a growing company

Benefits

• Casual dress
• Company pension
• Cycle to work scheme
• Health & wellbeing programme
• Sick pay

Requirements

• Ability to commute/relocate: Burnham, Berkshire: reliably commute or plan to relocate before starting work (required)
• Education: GCSE or equivalent (required)
• Experience: Digital marketing: 5 years (required)
• Licence/Certification: Google Ads Search Certification (required)
• Google Ads Measurement Certification (required)
• Google Analytics Certification / GA4 knowledge (required)
• Google Search / SEO training (required)
• Work authorisation: United Kingdom (required)
• Work Location: In person

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