New Business Director, EMEA

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Croud is an independent global media, creative, and data agency helping our clients make their next best move. We help brands unlock growth with Return on Intelligence - applying innovative intelligence across brand strategy, integrated media, social, creative, and data. We deliver this through our proprietary tech platform, CroudOS, our Croudie network and our award‑winning global teams.

Founded in 2011 to reinvent the agency model, Croud combines 600+ in‑house digital experts with a global network of 2,900 on‑demand marketing specialists. This unique business model enables us to operate with agility, delivering tailored solutions that drive meaningful and measurable growth for our clients in over 120 markets and 60+ languages.

Croud was recently named a Sunday Times Best Place to Work for the second year in a row, and was named Performance Marketing Employer of the Year by PMW.

Our culture is collaborative, connected, and focused on continuous learning. We drive innovation, empower our people, and are committed to positively impacting our communities and the planet.

Role Overview

We are seeking a dynamic New Business Director at Croud. The role reports to the Head of New Business, and as a key member of the sales team, you will shape how the agency performs within the new business market. You will take a leading role in running RFPs and pitches, to accelerate new business growth across the agency. You will own and drive high‑value processes from generation through to conversion, developing bespoke proposals, and forging lasting relationships with senior client stakeholders. Working closely with marketing, channel specialists and senior leadership, you will play a key part in shaping and executing our EMEA new business strategy, identifying growth sectors and driving measurable impact on Croud’s new business revenue targets.

Responsibilities

• Own the RFP/pitch process - working with our internal teams to deliver winning pitches for large accounts
• Manage opportunities from qualified lead through to pitch, including negotiation and contract close where required
• Collaborate with internal stakeholders to craft compelling proposals and pitches that clearly articulate Croud’s value and differentiation
• Partner with the marketing and channel teams to ensure cohesive messaging and high‑impact campaigns targeting key verticals
• Track industry trends and introduce innovative solutions to strengthen sales conversations and thought leadership
• Leverage bespoke case studies, client success stories and thought leadership materials through collaboration with PR and communications teams to share stories of innovation, product launches and data‑led insights, helping position Croud as a trusted partner in the market
• Regularly report on pipeline performance, opportunity progression, and market insights to senior stakeholders
• Lead the development and execution of tailored business development strategies and campaigns, including researching and identifying prospective clients that align with broader commercial goals
• Build relationships with in‑house marketing teams at advertisers and develop a thorough understanding of clients’ business issues and how Croud can solve them
• Own success metrics, constantly working to improve pitch win rate and average deal size
• Own a portfolio of relationships with relevant third parties such as intermediaries
• Ensure sales materials are effective, up‑to‑date and targeted - with consistent messaging
• Understand the true value Croud offers across our product portfolio
• Ensure feedback from sales objections is effectively assessed and fed into proposition development
• Support the Head of New Business

Person Specification

• At least 7+ years of sales and/or digital marketing experience with significant experience in presenting solutions to clients and pitching
• Proven track record of success in business development or consultative sales within a digital marketing or agency environment
• A storyteller with excellent verbal and written communication skills, able to effectively articulate benefits of our services in multiple mediums
• Collaborative and inclusive team player who thrives in a fast‑paced environment and enjoys mentoring others
• Demonstrated ability to engage and influence C‑suite and senior stakeholders with confidence and credibility
• A problem solver – able to take client challenges and understand how we can solve them
• Effective organisation and time management skills with an ability to multitask and prioritise
• Strong commercial acumen and the ability to identify and shape complex opportunities
• Results‑oriented with a proactive mindset and a passion for driving growth
• An adaptable team player and fast learner able to unify multiple teams behind a single goal

Company Benefits

Croud operates a hybrid working model with a minimum of 3 days a week based in our London office and the remaining days from home if you wish.

Croud offers a clear path to progression for all members of staff. We are committed to offering development opportunities alongside a support system of regular performance reviews. The opportunities are endless!

On completion of the three‑month probation period, every employee is eligible for the benefits listed on our careers site which include:

• 25 days holiday per year with the option to purchase an additional 5 days
• Discretionary annual performance based incentive
• Sabbatical: Paid sabbatical at 7 years with an option to take it unpaid at 5 years
• Recruitment Referral Bonus
• 2 Recharge Days each holiday year
• Ride to Work Scheme
• Railcard & Season Ticket Loan
• Home Office Equipment (chair and screen)
• Office Perks: Free fruit, breakfast cereals, lunches twice a week, snacks, and tea/coffee
• Enhanced Family Leave: Including primary and secondary family leave, extended parental leave, and shared family leave.
• Life Assurance & Income Protection
• Medical Cash Plan
• Pension
• Learning & Development: Access to Croud Campus, curated third‑party learning platforms, and an IPA Membership with subsidised training and events
• Peer Recognition: Through our “Bonusly” program
• Team Off‑Sits & Social Events
• Year‑round Holiday Celebrations
• Flexible Working Options
• A Day to Make a Difference

Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours).

Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, colour, age, disability or sexual orientation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role.

Our Values

At Croud, our vision centres around the idea of unlocking potential. We do this by elevating everyone in an inclusive and progressive culture, empowering individuals to deliver their best work. This means we build better brand outcomes, and unlock potential for our people, our clients and our communities.

We live and breathe five core values that foster a culture where everyone can thrive. Our commitment to elevating each other is fundamental to both our cultural and business success. The ideal candidate will excel in and demonstrate the following:

• In it together - our value on integration, collaboration and outcomes
• Eye on the future - our value on futurism, creativity and passion
• Generous in spirit - our value on people, development and inclusion
• Do what you say - our value on integrity and accountability
• Make a difference - our value on purpose and impact

Seniority level: Not applicable

Employment type: Full-time

Job function: Business Development, Sales, and Marketing

Industries: Advertising Services

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