Brand Marketing Lead: Build & Grow Game IPs

Leicester Source: WhatJobs
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Aardvark Swift Recruitment Ltd is seeking a Brand Marketing Manager for their UK team based in the East Midlands. You will build and grow IPs from the ground up, shaping audience, brand identity and long-term franchise direction.

The role leads brand strategy, audience definition, messaging and integrated go-to-market planning across community, social, PR, influencer, paid media and creative, with close collaboration to developers and external agencies to ensure cohesive marketing across the

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