European On-Trade Marketing Lead

Bacardi-Martini UK is seeking an experienced On-Premise and Trade marketing leader to own the BTL activation plan across defined brands and markets. You will partner with regional teams, translate brand strategy into consumer-centric in-market programs, and drive POSM and activation workstreams with a focus on profitability and superior execution.

The role demands strong stakeholder management, an omnichannel mindset, and the ability to unite regional and local teams to deliver winning in-market

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