TikTok Shop - Seller Growth Lead, Europe
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Responsibilities
About the Team
MAI (Merchant Acquisition & Incubation) team is responsible for EU merchant growth, aiming to onboard, incubate, educate merchants from scratch, and drive their business success.
Responsibilities:
- Responsible for TikTok Shop merchant acquisition in EU regions, aiming to grow merchant lead pools and increase new merchant scale and quality.
- Build key business metrics and targets, lead short-term to long-term business planning, formulate innovative strategies to reach out to sellers and onboard them to the platform.
- Understand EU markets, define the target lead pool, develop and manage lead strategies to cultivate new seller opportunities and improve market penetration.
- Work closely with the Product team and other cross-functions to optimise the merchant onboarding journey, build robust product features, ensure a smooth experience, and improve growth conversion funnels.
- Lead and develop a strong acquisition team to facilitate business growth.
Qualifications
Minimum Qualifications:
- Bachelor’s Degree or above, 5+ years experience in digital marketing, growth strategy, or e-Commerce.
- Proficient in English, capable of speaking Mandarin with internal and external stakeholders.
- Good data sense, ability to deal with complex business analysis and intelligence in defining goals and opportunities.
- Excellent written and verbal communication skills, experience in result-oriented environments with external client interaction.
- Experience managing teams, with good cross-team collaboration skills and project driving ability.
Preferred Qualifications:
- Structured and original thinking, ability to thrive in ambiguous environments, and explain complex concepts simply.
- Quick learner, proactive, resilient, and able to cope well under pressure.
- Strong knowledge of the European e-Commerce landscape, consumer demands, digital evolution, and mobile transformation is a plus.
- Hands-on and grounded approach.
About TikTok
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. Our headquarters are in Los Angeles and Singapore, with offices worldwide.
Why Join Us
We foster creativity, innovation, and diversity. Our goal is to create value for communities, inspire creativity, and bring joy. Join us to do great things with great people in a rapidly growing tech environment.
Diversity & Inclusion
TikTok is committed to creating an inclusive environment that values skills, experiences, and perspectives from diverse communities worldwide.
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