We are seeking a proactive and creative Digital Marketing Executive to join our team. This role is ideal for someone who is passionate about digital marketing and looking to make a significant impact in driving our brand's online presence. The successful candidate will be responsible for developing and implementing digital marketing strategies to enhance our online visibility, engage with our audience, and boost our marketing efforts.
Day-to-day of the role
Develop and execute digital marketing campaigns across various online platforms to increase brand awareness and generate leads.
Manage the company's social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant.
Monitor and analyse the effectiveness of marketing content and campaigns, using tools like Google Analytics and other measurement tools to report on performance and make improvements.
Collaborate with marketing, sales, and product development teams to create cohesive and effective strategies.
Manage email and social media marketing campaigns, including content creation, segmentation, testing, sending, and reporting.
Update the company website with fresh and engaging content aligned with SEO strategies to improve traffic and user engagement.
Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates on digital marketing software and tools.
Required Skills & Qualifications
Proven experience as a Digital Marketing Executive or similar role.
Excellent understanding of digital marketing concepts and best practices.
Skills and experience in creative content writing.
Analytical mindset and critical thinking.
Excellent communication and interpersonal skills.
Strong knowledge of web analytics tools like Google Analytics.
Hands-on experience with SEO/SEM, Google AdWords, email campaigns, and social media marketing.
Degree in Marketing, Digital technologies or relevant field is preferred.
Benefits
Competitive salary based on experience.
Opportunities for professional development and training.
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